Spotify's On Repeat Playlist Marks 12 Billion Total Streams, Now Available for Advertising Sponsorship in Thailand

Thursday 08 April 2021 13:16
Since On Repeat's debut in 2019, Spotify fans around the world have spent over 750 million hours getting more (and more, and more) of the songs they can't stop listening to. The personalized mix is filled with the tracks each user has streamed the most over the past 30 days. And now, it's reached 12 billion streams globally.
Spotify's On Repeat Playlist Marks 12 Billion Total Streams, Now Available for Advertising Sponsorship in Thailand

Spotify has announced that for the first time On Repeat is now available for advertising sponsorship across 30 markets across the globe, including Thailand. This allows advertisers to own the moment end-to-end as they share their messages with Spotify Free users via display, audio and video ads. Following Discover Weekly in 2019, On Repeat is the second personalised playlist available for sponsorship on Spotify.

To celebrate this milestone, we're sharing the songs and artists On Repeat listeners couldn't get enough of this past year.

Top Tracks:

  1. "Blinding Lights" by The Weeknd
  2. "Dance Monkey" by Tones and I
  3. "Circles" by Post Malone
  4. "Don't Start Now" by Dua Lipa
  5. "Se?orita" by Camila Cabello and Shawn Mendes

Top Artists:

  1. Bad Bunny
  2. The Weeknd
  3. Post Malone
  4. J Balvin
  5. Ariana Grande

In terms of listeners, 18-24 year-olds are the top audience streaming On Repeat most frequently, followed by 25-29 year-olds. And the decade most listeners want to relive? The 2010s.

Spotify users can relive their favorite music moments with the On Repeat playlist, found under "Uniquely Yours" within the "Made For You" hub. For more details on the advertising opportunity, head to


Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.

Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, we are the world's most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 178 markets. We are also the largest driver of revenue to the music business today.

For more information, images, or to contact the press team, please head over to our press page at newsroom.spoti/…



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Source: Hill & Knowlton