'Central Pattana' launches delivery, online shopping, and drive thru services

Friday 30 April 2021 17:31
'Central Pattana' launches delivery, online shopping, and drive thru services via multiple platforms to support government policy and support tenants at Central shopping centers around country with participation of over 450 top brands and world's class restaurants
'Central Pattana' launches delivery, online shopping, and drive thru services

Central Pattana Public Company Limited, operator of centralwOlrd, CentralPlaza, CentralFestival, Central Phuket, and Central Village, in response to the government policy to fight the pandemic, has launched delivery, online shopping and drive thru services to help customers buy products and services of its shop and restaurant tenants in a safe and convenient way. The services are available at its flagship shopping center centralwOlrd, home to 450 leading brands and over 200 restaurants; Central Village, Thailand's first luxury outlet where customers can buy products from over 200 brands at outlet prices; and Central Phuket, a venue to enjoy various world-class luxury brands.

In addition, the company is focusing on localised targeting in various communities and provinces for its Central Hatyai, Chiangmai, Nakhon Si Thammarat, Suratthani, Chiangmai Airport, Chiangrai, Lampang, Phitsanulok, Nakhon Ratchasima, Ubonratchathani, Udonthani, Chonburi, Pattaya Beach, and Rayong, as well as shopping centers in Bangkok Metropolitan, which are Central Ladprao, Grand Rama9, WestGate, Rattanathibet, Chaengwattana, Salaya, Bangna, Pinklao, Rama3 and EastVille, allowing customers to shop at any Central that is closest to them. Customers are able to shop by adding the LINE Official Account @CentralLife' and using the 'Chat & Shop' to enjoy the online shopping experience.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana Plc., said, "Central Pattana is ready to fully cooperate with the governmental sector in order to fight the COVID-19 pandemic. While we have been implementing the most stringent public health and safety measures, we quickly took an initiative to provide support to our tenants in the shopping centers after the authorities announced to temporarily ban in-person dining in restaurants on May 1-14 in certain provinces."

"We promptly adapted and formed tenant support teams to help the restaurants with delivery and take away services. We are able to bring forth these services for some of the world-class restaurants, such as Hong Kong roasted goose restaurant Kam's Roast who earned a Michelin star for seven consecutive years, Japan's No.1 conveyor-belt sushi restaurant Sushiro, Chinese-style mala hot pot restaurant Haidilao, Micheline-starred Japanese ramen restaurant Tsuta, and many others including La Meow, Zheng Dou and %Arabica," said Dr. Nattakit.

"In addition, we are providing the 'Chat & Shop On Demand' service under the o2o (online to offline) strategy which includes multiple online platforms with chat, live and delivery features. It will also be the first time in Thailand that over 200 world-class brands with outlet prices can be purchased online, through the 'Luxury Outlet Chat & Shop On Demand' service of Central Village. We act as the coordinator between the shops and customers via LINE and Facebook. Many top brands have joined forces with us and we expect this initiative will help boost their sales," said Dr. Nattakit.

Special promotions with top brands every month with free delivery services

centralwOlrd - Many world-class restaurants, including Kam's Roast, Sushiro, Haidilao, Tsuta, La Meow, Zheng Dou and %Arabica, will launch delivery, take away and drive thru services with no queues for the first time ever. Customers can utilise the 'Chat & Shop on Demand' feature to shop with a personalised assistant and enjoy the best 'shopping therapy' with over 450 leading world-class brands of fashion, household items, streetwear, sportwear and limited-edition collections, such as Atmos, 24 Kilates Bangkok, Bershka, Birkenstock, Champion, Camper, Carnival, Marc Jacob, Michael Kors, MLB, Pull&Bear, Slammers, Topshop Topman, Tory Burch, Zara, Sephora, Karmakamet, Hoka, Dyson and Tank Store. Customers can use the online shopping or press a 'like' on centralwOrld Facebook page to order products via Facebook Inbox Message or use the site m.me/…alWorld every day from 10.00 am to 6.00 pm. In addition, they can also enjoy real-time shopping via live streaming on the centralwOrld Facebook page.

Promotions include a free nationwide delivery for a purchase of 1,500 baht, a PAYWEEK promotion on 26th to 30th in each month, the Double Digit Day promotion on the fifth day in the fifth month which offers a free nationwide delivery for all orders with no minimum requirement. In addition, a purchase of 3,000 baht will be given a discount of 100 baht and a purchase of 5,000 baht will be given a discount of 200 baht, while a total monthly purchase of 3,000 baht will warrant a free premium gift.

Central Village Luxury Outlet - The 'Luxury Outlet Chat & Shop On Demand' service, the most comprehensive service of its kind in Thailand, is available to allow shoppers to buy the world's top brands with year-round discounts of up to 90%. Promotions from today to 31 May 2021 include a free nationwide delivery for a purchase of 999 baht and a discount of 500 baht for a purchase of 10,000 baht and over. The much-awaited Golden Time LIVE Streaming will be held on every Tuesday and Thursday offering exclusive live promotions and 5-20% on-top discounts and free premium gifts. Participating brands include Anello, Bath&Body Works, Carnival, Coach, Coccinelle, Cos Marche, Ermenegildo Zegna, FitFlop, Geox, Guess, Jim Thompson, Kate Spade, Kenneth Cole, Keds, Kenzo, LeSportsac, Luxe Galerie, Michael Kors, Outlet by Club21, Pasaya, Polo Ralph Lauren, Radley London, Salvatore Ferragamo, The Cosmetics Company Store, Tommy Hilfiger, Victoria's Secret and Watch Station. Buyers can make orders by chatting with admins from 11.00 am to 6.00 pm every day via LINE Official Account @CentralVillage at lin.ee/…wF2C3l.

Central Phuket - High-end customers will enjoy special care and free nationwide delivery as they shop the world-renowned luxury brands via the 'Call & Shop' service at 076-603 333 and the 'Chat & Shop On Demand' service via the LINE Official Account '@centralphuket'

Easy shopping in one chat for all Central shopping centers nationwide
Customers can add LINE Official Account '@CentralLife' and choose the nearest Central to view products from numerous top brands in the catalog along with selected weekly highlights. Customers can also search the product by name or capture a screenshot of a product and use the 'Chat With Admin' feature to discuss details. Products will be delivered within 1-3 working days or customers may choose to pick up the goods at the designated drive thru spot of each shopping center.

Under the master plan 'Central's Hygiene & Safety', all Central shopping centers are implementing stringent and proactive public health and safety measures including 1) strict screening, 2) strict social distancing measures in all areas and crowd density control, 3) safety tracking measures, 4) deep cleaning with attention to all surface areas, and 5) touchless experience. All employees at all of the 33 Central shopping centers around the country are committed to public health and safety to ensure highest customer confidence.

Source: Central Pattana