Launches Local-language Features to Make Global Trade More Accessible for Thai Exporters

Thursday 14 October 2021 15:34, Alibaba Group's business-to-business (B2B) platform for global trade, has recently unveiled service upgrades which allow Thai companies to manage their online export businesses using their native language, making international trade more accessible for suppliers who have previously been hesitant to go global due to language barrier. Launches Local-language Features to Make Global Trade More Accessible for Thai Exporters

The upgrades include the launch of a Thai version of "My Alibaba," the backend dashboard on where suppliers manage their online business and access their performance metrics from, as well as a Thai-language version of the "AliSupplier" mobile application. Both features provide's supplier members with a one-stop platform for store operations, covering aspects such as product posting, management of inquiries and requests for quotations (RFQs), real-time communication with buyers, performance analysis and keyword bidding.

In addition, has introduced a Thai-language self-registration portal (…hailand) for interested Thai suppliers to learn about the platform features, as well as sign up for a membership or get in touch with the platform's experts for further consultation.

"COVID-19 and challenging trade conditions have led to an acceleration of digitalization in many aspects of our lives. We have seen a growth in the number of buyers sourcing for products online, an indication that global B2B trade is switching from more offline models to an online play," said Samantha Suriwon Tng, Thailand Business Operations and Strategy Lead of

" is firm in our commitment to make it easy for companies to do business anywhere. The launch of the Thai-language registration and account management experience is a step towards helping Thai suppliers adjust to the new global trade reality and capitalize on the online demand."

To provide newly joined suppliers with more guidance through their journey on, the platform has also stepped up its supplier incubation efforts since the onset of the COVID-19 pandemic. This includes introducing the " Seller Training E-Course (ASTE)" as an orientation course aimed at helping suppliers new to the platform get onboard and receive quality inquiries in the first 30 days of being on the platform.

The platform has been developing its network of local service partners to offer Thai suppliers in need with additional support in areas such as online storefronts, posting products and setting up keywords, as well as local lecturers dedicated to providing localized training and content in Thai. It also offers free one-on-one export consultation for non-members through its officially appointed channel partners AJ e-commerce, BLI, Feyverly and TDCX, as well as regular free webinars on e-commerce business operations and international trade. has accumulated more than two decades of experience in using digital technology to support SMEs globally, with over 34 million active buyers sending inquiries or requesting quotations from approximately 190 countries. Suppliers ?on?the platform can tap?a suite of?tools and services, which range from custom digital storefront,?communication tools, real-time chat translation, AI-powered buyer-supplier matching, to customer and platform analytics.

For more news and information about Alibaba Group, please visit the company's Thai-language content platform AlibabaNews Thai.

The first business of Alibaba Group, ( is China's leading integrated international online wholesale marketplace in 2020 by revenue, according to Analysys. It connects Chinese and overseas suppliers to overseas wholesale buyers, who are typically trade agents, wholesalers, retailers, manufacturers and SMEs engaged in the import and export business, and provides sourcing, online transaction, digital marketing, digital supply chain fulfillment and financial services to them. In the 12 months ended March 31, 2021, over 34 million buyers from approximately 190 countries had sourced business opportunities or completed transactions on

Source: 124 Communications Consulting