Minor DQ Ltd, the franchisee of Dairy Queen in Thailand, responds to the cashless society trend and prepares to go cashless at its stores to allow consumers to enjoy their ice cream by quick and convenient payment options. Dairy Queen has surveyed its consumers and found that its target group now uses cashless payment more and more, and the number of cash users is gradually reducing. In the first phase, it will pilot the cashless payment model at 20 stores in Bangkok and other major provinces, such as, Siam Paragon, CentralWorld, 2nd floor of Mega Bangna, The Mall Ngamwongwan, 3rd floor of Future Park Rangsit, Big C Dao Khanong, Big C Don Mueang, Big C Saphan Kwai, Big C Ramkhamhaeng, 3rd floor of Seacon Srinakarin, Riverside Plaza, IT Square Laksi, 101 The Third Place, 2nd floor Fashion Island, Gateway Bangsue, The Scene Town In Town, Century Phayathai, Meya, Central Festival Chiang Mai, and 2nd floor of Central Chiang Mai Airport, from today onwards. In the future, there will be more cashless stores in order to fully become a cashless society.
In addition to cashless payment options, Dairy Queen also offers various services via digital platforms to respond to modern consumers. On top of its stores, consumers can also order ice cream online via its 1112 Delivery application and website, as well as partner food delivery platforms. Its D-Member loyalty program offers special privileges such as point collection. Consumers can use their smartphone to enjoy Dairy Queen's delicious products, enjoy special privileges, and get the latest updates. For more details, visit www.dailyqueenthailand.com.
Source: JC&CO Communications