Sansiri joins forces with Tokyu Corporation to launch "Burasiri Krungthep Kreetha,"

17 Aug 2022

"In the second half of 2022, Sansiri is moving forward with the 'Speed to Market#2' strategy, focusing on being the first mover and ready to adapt quickly to changing situation to seize the recovering real estate market while reinforcing our strong positioning as "Luxury Market Leader" and "No.1 brand in the perception of people wanting to own homes," said Mr. Arnut Kittikulmetee, Executive Vice President, Project Development Department (Low Rise), Sansiri Public Company Limited. "Over the first 7 months of the year, our total sales of low-rise segment are 18.6 billion baht, accounting for 77% of annual sales target of 24 billion baht for low-rise segment and 54% of sales target of 35 billion baht for all segments respectively. During the period, 54% of our total sales of low-rise segment in the period was contributed by premium detached house projects, worth totally 10.2 billion baht, with remarkable success of recently launched projects including Narasiri Krungthep Kreetha which reached a selling rate of 80%, while Setthasiri Krungthep Kreetha 2 and Burasiri Bueng Nong Kot achieved sell-out status. With the luxury housing segment continuing to see unwavering demand for the rest of the year, Sansiri plans to launch 4 new premium detached house brands on 5 locations, worth totally 19 billion baht, in the second half of 2022, starting with Burasiri Krungthep Kreetha with a total project value of 4.8 billion baht."

Sansiri joins forces with Tokyu Corporation to launch "Burasiri Krungthep Kreetha,"

Burasiri Krungthep Kreetha is the first joint housing development venture between Sansiri and Tokyu Corporation, a leading Japanese conglomerate with operations across a wide range of sectors encompassing transportation, real estate, lifestyle & services, and hotels & resorts. Located in the Krungthep Kreetha Community, Sansiri's new international residential town set on a 500-rai area, the project conveniently connects to uptown and downtown Bangkok through extensive roads and mass transit networks, near Suvarnabhumi Airport. Krungthep Kreetha Community is Sansiri's highly-focused location for new developments in the future with three new luxury detached house projects set to be launched in 2022, namely Burasiri Krungthep Kreetha, Narasiri Krungthep Kreetha and Bugaan - Bugaan Krungthep Kreetha, worth totally 10.1 billion baht.

"Burasiri Krungthep Kreetha marks the first joint development of a low-rise housing project with Sansiri after working together on several condominium projects," said Mr. Takayuki Matsumoto, Senior Manager, Thailand Representative of Tokyu Corporation. "With Sansiri's outstanding credentials in quality, design and function of residential projects and after-sales services, we are confident to continue strengthening our partnership with the Burasiri Krungthep Kreetha project. We have seen a proven success of Sansiri in creating the perception of Krungthep Kreetha Community as an ideal international residential neighborhood among Thai homebuyers. This neighborhood is similar to several residential growth zones in Tokyo where each possesses its own sense of place and unique urban atmosphere, such as Shibuya, Futako-Tamagawa, Tama-plaza along Tokyu railway Den-en-Toshi Line. Krungthep Kreetha is especially close to Tama-Plaza station side area which is famous as a high-quality suburban residential area located in Tokyu Tama Garden City in the Tokyo metropolitan region. Each of these city clusters is built around the stations of the mass transit lines and has expanded from inner city center to outer urban zones with their own facilities and amenities for living convenience." Matsumoto said.

"Moreover, the development concept of Burasiri Krungthep Kreetha fosters the health and wellness of residents, which is in line with our residential development philosophy. Given the high potential of the location itself and robust positive brand image of Sansiri, we are confident that Burasiri Krungthep Kreetha will become another success story on the Thai single house market. The partnership with Sansiri in this project will also serve as a case study for a collaborative business model to be applied to Tokyu's new property development in Japan."

Burasiri Krungthep Kreetha is situated on a total land area of 85 Rai, comprising 276 units of 2-storey single detached houses on land plots starting at 50 square wah and available in 6 layouts with living areas ranging from 196 square meters to 426 square meters at a price range of 14.99 million baht to 40 million baht, which is considered the most affordable ones among upscale single house projects available in Krungthep Kreetha area. Conceived to be a home in a "Your Urban Sanctuary," Burasiri Krungthep Kreetha offers a resort-style living experience surrounded by nature in a relaxed and peaceful setting. The "Swamp Forest" design concept of the houses was derived from the context of the location of the project which, in the past, was a tropical peat swamp forest and home to many animals and plants. The project is surrounded by many large and small trees, when combined with other projects in "Krungthep Kreetha Community", making it the most densely planted residential zone of Sansiri in 2022 with over 16,500 trees. Residents can experience a transitional landscape starting from the entrance gate with design elements that feature ponds and trees to lower the temperature within the project with a selection of large wild plant species such as wild almond and Buddha's hand. On-site ponds were inspired by ditches in wetlands to add delightful ambient sounds to the garden.

Common facilities in the project are connected by a natural pond and open spaces like lawns arranged in a long line to serve different functions, all shaded with various types of trees, which over time will grow into a giant green roof. As coexistence with nature is sustainable, Burasiri Krungthep Kreetha allows its residents to immerse themselves into special moments of relaxation close to the nature. Burasiri Krungthep Kreetha is a luxury detached house project where residents can escape from the hectic life of the city to find peace and harmony at home in a way that evokes the ambience of relaxing resorts from around the world through well-thought-out architectural elements in the houses, clubhouse and overall project designs.

Common facilities and amenities include a clubhouse with a unique arch shape design and earthy color schemes, a cutting-edge saltwater pool with an outdoor pool deck and indoor living spaces, a fitness club with a 180? panoramic view and multi-functional exercise room, a co-kitchen, a game room, a co-working space and meeting room, and an educational playground. Home features and amenities include Sanctuary Space, a courtyard, a solar roof and EV charger, Cooliving Design Home features to provide shaded spaces for cool living and optimize home energy efficiency. For the safety of residents there are 24/7 home security and project security features under the supervision of the Sansiri Security Inspection (SSI) system connected to LIV-24 for 24-hour security.

Burasiri Krungthep Kreetha is open for pre-sale on 20-21 August 2022 at a sales gallery located on the project site at a price range of 14.99 to 40 million baht. Customers will get special discounts and offers including an exemption from all expenses for ownership transfer.

"More and more homebuyers are looking towards residential communities that offer a full range of amenities, room to grow as well as a peaceful and relaxing natural environment. Many people migrate out of major metropolitan areas and find a new home in smaller city clusters that exemplify new urban ideals — an amenity-rich, urban environment integrated into expansive natural settings. Burasiri Krungthep Kreetha stands above other residential projects in the same neighborhood with its unique design and appeal of the resort-style living experience for those who prefer a home with truely relaxing atmosphere surrounded by nature. Currently 80% of all units in the first phase of Burasiri Krungthep Kreetha has been sold, with a total value of 1.64 billion baht, which shows that the project ticks all the boxes for a new generation of residents. We are confident that Burasiri Krungthep Kreetha will be a key driver for Sansiri to achieve our 24-billion-baht sales target in 2022 for the low-rise housing segment and 35-billion-baht total annual sales target for all segments," Arnut said.

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Sansiri joins forces with Tokyu Corporation to launch "Burasiri Krungthep Kreetha,"
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