The winning campaign is for Vicks and Gillette, which are subsidiaries of Procter and Gamble Thailand.
"It was an honor for Bidmath to be recognised amongst a line-up of industry heavyweights in the Marketing Excellence Award's shortlist, and it's a remarkable acknowledgement to win three awards! Undoubtedly, this recognizes the outstanding, data-centric, and granular audience strategy that advances the digital maturity of brands, driven by our experts." -Nate Acton, Chief Strategy Officer at Bidmath.
This acknowledgement continues the winning streak for Bidmath which has seen its client base grow after launching the digital and data hub in Bangkok in 2020 to further expansion in Vietnam, India and Japan.
With the aim to focus on brands in Asia Pacific, Bidmath's portfolio of brands expanded to the likes of P&G Thailand. Benefiting from the convergence of AI optimization and data centric digital planning where Bidmath has maintained a track record of digital and data transformation.
Founded in 2012, Bidmath is headquartered in Amsterdam, with offices in Bangkok, Ho Chi Minh City, Hyderabad, Hong Kong and Tokyo. Bidmath is a transparent, data-driven digital media agency with a core focus on audience, data analytics and machine learning.Learn more about Bidmath.The Marketing Excellence Awards are designed to celebrate, recognise and reward Thailand's outstanding marketing campaigns. It is the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery.
The champions for 2022 were chosen by an independent judging panel composed of high-calibre, senior industry experts from reputable brands.
Check out the full list of winners here. For more information about the latest edition of the Marketing Excellence Awards, click here.