Central Pattana invests THB 500 million in a nationwide "Thai Maha Songkran" Festival to boost confidence, tourism, and the economy during Q2 high season

Enjoy the Songkran Festival to the fullest! Just head to Central Shopping Centre : https://youtu.be/yGrrjWRTek8
Partnering with leading government and private sector organizations both domestically and internationally, including: Tourism Authority of Thailand, Ministry of Culture, Plan B Media Public Company Limited, Garena Online (Thailand) Co., Ltd., Boon Rawd Trading Co., Ltd., Chang Mineral Water, Sunsusolution Co., Ltd., Suntory PepsiCo Beverage (Thailand) Company Limited, AIS 3BB Fibre3, Mandom Corporation (Thailand) Limited, Unilever Thailand, Better Invention Co., Ltd., Saha Pathanapibul Plc., Shiseido (Thailand) Co., Ltd., Apex Medical Center Co., Ltd., Omoda & Jaecoo (Thailand) Co., Ltd., C&D Goodhealth (Thailand) Co., Ltd., General Beverage Co., Ltd, Thai Life Insurance Plc., Taokaenoi Food & Marketing Plc., C&D Goodhealth (Thailand) Co., Ltd., Great Eastern Drug Co., Ltd., and The Miss Universe Organization (MUO).

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Thailand's Songkran is a one-of-a-kind Water Festival that blends vibrant celebration with the beauty of Thai cultural traditions. Each region brings its own unique charm, reflecting local identities across the country. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, Songkran has earned its place among the world's most iconic festivals with growing international recognition. More than just a celebration, Songkran plays a vital role in driving both tourism and the economy—generating massive economic value during Q2. Central shopping centers nationwide are proud to serve as key Songkran landmarks, catering to all generations—from sacred water blessing rituals and paying respect to elders, to high-energy music festivals and large-scale water play zones. As the true 'Center of Life' for every family, we aim to deliver a uniquely Thai yet globally appealing experience that embraces both culture and entertainment to welcome visitors from around the world."

1,000 vents to celebrate Songkran, tailored to the insights of each generation

Customer insights show that each generation celebrates Songkran differently: Gen Z embraces Songkran as a vibrant space for entertainment, music, and self-expression through fashion and festivals. Gen Y values the holiday as a time to unwind and recharge. Gen X & Baby Boomers remain deeply connected to cultural values through family reunions, traditional rituals, and merit-making. Gen Alpha seeks safe, joyful environments where the entire family can participate together. Tailor-Made Songkran Experiences at Central Shopping Centers Nationwide: To serve these varying lifestyles and expectations, we curate a one-of-a-kind Songkran celebration across all 29 branches, combining cultural richness with modern entertainment. Key Highlights Include: CPOT: The Best of Thailand Products, Joyful Songkran Celebration - In collaboration with the Ministry of Culture, the market showcases cultural products from all 77 provinces-modernized to elevate Thai craftsmanship on a global stage. Select branches nationwide also feature local markets to shop, taste, and explore regional Thai cuisine. Thai Maha Entertainment - Showcasing rare cultural heritage performances such as Khon, Hun Lakhon Lek (traditional Thai puppetry), Manohra dance, Thai classical dance, and contemporary Thai fusion dance. In collaboration with the Ministry of Culture, the event also features Krabi-Krabong (traditional Thai weaponry performance), Pong Lang folk dance, and the joyful Songkran celebration dance. Playland & Snoopy Family Zone- Designed for families with water play zones, inflatable parks, ball pits, and the "Little Songkran Ambassador" contest across 10 key branches. Petsumers Zone- Dedicated water play areas for pets to join the fun safely. And the highlight of the year: The World's Best Water Fight Entertainment-featuring 28 thrilling water-splashing landmarks and over 300 artists from across the country!-Luk Thung, EDM, Pop, and Hip-hop—uniting every musical style in one nationwide celebration. Special appearance to Engage Gen Z - April 13: Freen & Becky the hottest duo of the moment, debut as the Songkran Goddesses together for the first time at CentralWorld and April 14: For the first time ever, celebrate a spectacular Songkran with a special performance by 'Billkin' at CentralWorld. Art-Driven Visual Experiences - DEESWEETDRUG: Emerging artist collaboration to create unique Songkran-themed installations across Central branches. BEEBS PENTHOUSE: Vibrant summer character design featured at CentralWorld for a playful seasonal touch.

Create a Tourist Hub Destination at 10 Tourist Malls nationwide with magnets to attract tourists from around the world.

"This year, we're focusing on short-haul markets including China, Malaysia, South Korea, India, and Russia, along with emerging markets like Hong Kong and Taiwan. In collaboration with leading travel partners—KKDay application, The Shilla Duty Free, and OpenRice—we're offering exclusive benefits, including Welcome Packages from The 1 with up to 40% in savings for new members, to boost tourism spending in Thailand. The 10 Tourist Malls include: CentralWorld, Central Village, Phuket, Rama 9, Pattaya, Marina, Chiangmai, Chiangmai Airport, Samui, and Hatyai. According to the Tourism Authority of Thailand (as of April 2, 2025), during Songkran (April 12-16), the country is expected to generate THB 26.5 billion in tourism revenue—up 8% from the previous year—driven by 476,000 international tourists (+3% YoY), contributing THB 7.32 billion, and 4.42 million domestic trips (+6% YoY), generating THB 19.24 billion.

Three highlights of world-class music and water-splashing festival

1. Thailand's Greatest Entertainment - Discover world-class showcases of hard-to-find Thai cultural performances
   • Enjoy the spectacular grand Thai cultural festival across the country, where Central Pattana is joining hands with the Ministry of Culture to present Krabi-Krabong (traditional Thai weaponry performance), Pong Lang folk dance, and the joyful Songkran celebration dance and rare cultural heritage performances such as Khon, Puppet Theatre, Manora dance, Thai dance, and contemporary Thai dance performances. Participate in the auspicious activity of pouring water on revered Buddha images throughout Thailand such as including Buddha images for each day of the week and sacred relics from India at Central Rama 2, Phra Phuttha Sihing at Central Rama 9, and revered Buddha images from 9 famous Ayutthaya temples at the "Miraculous Merit Square." Discover sacred relics from Myanmar at Central Nakhon Sawan, pay homage to "Ta Khun Hora," the celestial master of Nakhon Si Thammarat City Pillar Shrine, at Central Nakhon Si, and visit Phra Ruang Rojanarith at Central Nakhon Pathom. Celebrate in style by dressing in traditional Thai attire for the "Dress in Sin, Dine Khantoke" event at Central Chiang Mai, and enjoy a free waterproof pouch when wearing Thai outfits at Central Rama 2, Central Pinklao, Central Khon Kaen, Central Ayutthaya, and Central Udon from April 10-20 (terms and availability vary by location).
2. Music and Water-splashing Festival - Enjoy the excitement of the greatest Songkran festival, where the cultural water-splashing is integrated with a world-class music festival that pulls together over 300 artists from all over the country.
   • centralwOrld - the ultimate global Songkran landmark in the heart of the city, with centralwOrld Songkran Fest 2025 - is joining hands with leading partners to bring complete entertainment throughout six full days, including the 'Thai Rhythm Songkran Festival 2025' from 12-14 April 2025, which will bring together more than 300 fun artists led by Joey Boy, Kratae Rsiam, PROXIE, D Gerrard x Zbing Z., Jazz Spooknik Papiyong Kook Kook, Lamyai Haithongkham, Singto Namchok, Taitosmith, Ja Nongpanee, and ZOLAR, The Voice. Participate in super fun Thai activities such as Bangkok's largest glamorous stage of 'ramwong' (dancing), dunking tank girls, and a giant slider that returns to bring vibrance and fun to the heart of the city, continuing on with the spectacular FWD Music Live Fest 4 from 18-20 April, a massive free Songkran music festival right at centralwOrld Square which brings together over 60 T-POP and J-POP artists led by Jeff Satur, PROXIE, 4EVE, Three Man Down,Tilly Birds, PERSES,THE TOYS, Tattoo Colour, PRETZELLE, ZOLAR, WOLF HOWL HARMONY and many more, These top activities help to highlight centralwOrld's reputation as the No.1 'Culturetainment' Landmark, combining all the fun moments of the Songkran Festival in one place.
   • Continuing the excitement, get ready for the FWD Music Live Fest #4, a massive free Songkran music festival right at CentralWorld's front plaza from April 18-20! This epic water-splashing concert brings together over 60 top T-POP and J-POP artists, including Jeff Satur, PROXIE, 4EVE, Three Man Down, Tilly Birds, PERSES, THE TOYS, Tattoo Colour, PRETZELLE, ZOLAR, WOLF HOWL HARMONY, and many more. Reaffirming its position as the No.1 Culturetainment Landmark, where every beat and moment of Songkran's fun is truly brought together in one place!
   • Fun Songkran highlights nationwide - the greatest water-splashing and concerts with over 300 popular artists from all regions.
     • Central Thailand: Starting with 'Westgate Songkran Concert 2025' at Central Westgate, the biggest Songkran event in Nonthaburi, featuring Jetset'er, CD GUNTEE and The Parkinson (13-15 April). Meanwhile, Central Mahachai is going all in on 'Mahachai Songkran Festival 2025', with a lineup of top artists including Singto Namchok, Noom Kala, Jazz Spooknik and Lamyai Haithongkham (12-15 April).
     • East: Enjoy the fun 'Man Kot Piak' (it's so wet) event at Central Chanthaburi and meet with Noom Kala, Safeplanet, Pujhan and Season Five (11-14 April).
     • Northeast: Discover 'LEO Supreme Society SPLASH FEST' at Central Khonkaen and enjoy a buzzing concert from Jetset'er, Two Popetorn, Beer - The Voice, Polycat, Anatomy Rabbit and Mirrr (12-15 April)
     • North: Visit 'WATER WAR 2025' at Central Chiangmai Airport, the biggest water-splashing and music festival in the North - one whole day packed with top artists such as Non Thanon, Bodyslam, Taitosmith, Mean, Perses, Three Man Down, Slot Machine, Potato and Big Ass (April 13).
     • South: Have fun and enjoy 'Hatyai Songkran Festival 2025' at Central Hatyai, where you can experience cool and refreshing entertainment throughout five full days, with popular artists such as Songkarn Rangsan, PERSES, Kwang AB Normal, Wanyai, M Witawat and DJs from Korea along with beautiful PR girls who will add to the fun throughout the event (11-15 April), welcoming you to an energetic and fun Songkran experience with fantastic music.
   • Enjoy Songkran Wan Lai (large water-fight day) at eight branches: centralwOrld, Central Chiangrai, Central Lampang, Central Phitsanulok, Central Hatyai, Central Pattaya Beach, Central Marina Outlet and Central Nakhon Pathom.

3. The Greatest Family Entertainment for customers of all generations.
   • Snoopy Family Zone - Central is joining hands with leading playland brands to create a special fun zone for kids, with a combination of the adorable Snoopy & The Peanuts(TM) gang and a water-splashing area, inflatable amusement park and fun ball pit that will help fill every family with fun and happiness throughout the entire festival.
   • Share the cuteness of the Songkran Festival with 'Songkran Little Beauty Pageant Contest', held in ten branches throughout Thailand: Central Udon Thani, Central Ubon Ratchathani, Central Ayutthaya, Central Hatyai, Central Rama 3, Central Mahachai, Central Westgate, Central Rama 2, Central Pinklao and Central Si Racha.
   • Thai Market: Shop, taste, and enjoy local Thai food and signature Thai dishes from all over the country in one place - enjoy deliciousness in an authentic Thai atmosphere. Encounter a choice of over 200 original savory and sweet recipes and refreshing menu items to cool you down during the summer, and enjoy the charm of local culture through food, art, handicrafts and contemporary Thai cultural performances.
   • The Greatest Songkran promotions: Get extra 1,000 The1 points when shopping for Fashion with amounts of 7,000 baht and up and get extra 100 The1 points when dining/drinking at an amount of 1,000 baht and up, exclusively for 12-15 April 2025, 2,000 eligible members (eligibility: one per membership number).

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