"Nippon Paint" Drives Paint Industry Forward with Two New AI-powered Solutions "Nong Nippon" and "Colour Design", Thailand's First 24/7 Intelligent Paint-related Customer Assistant

Mr.Watchara Siririthichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Co., Ltd., said Nippon Paint is the first and only paint brand from Japan with over 140 years of history. Although Nippon Paint has a long and rich history, it continues to innovate and evolve, staying at the forefront of the modern world. Driven by the concept of "Innovation with Heart" as well as Nippon Paint's Customer-Centricity working philosophy, the brand is determined to provide services and create ultimate touchpoints experience for customers through the best innovation that ensures convenience.

Recently, Nippon Paint moved forward with its solution development roadmap to provide 24/7 customer service using "AI" technology, making the company Thailand's first paint brand to have implemented such an innovation to ensure unprecedented paint-related experience for users and customers alike.

The two paint-work solutions are:

• "Nong Nippon" - "A 24-hour AI smart assistant" whose design is inspired by the mascot's paint-drop shape. Nong Nippon is ready to provide consultations on all aspects of paint works including possibly problematic issues, product quality, paint area calculation and product sales locations. Nong Nippon also shares paint inspirations from 2,338 shades. You can truly say that Nong Nippon is always ready to provide support.
• "Colour Design" - An AI-powered solution that transforms customers' inspiration and imagination into a simulated image resulting in more accurate and precise room and home design.

The two AI-powered solutions are created in response to the need of all Nippon Paint customers including the B2B customers which are designers, real estate developers and contractors as well as the B2C counterpart including house owners and painters. The solutions help distinguish Nippon Paint from all other paint brands as the modern "Pioneer in Paint" not just in terms of products but also total innovation and services. nt customers including the BsB o a simulated image resulting in more accurate and precise room and home design.of

"Nong Nippon" - 24-hour AI Smart Assistant that Serves as a Real Paint Expert

"Nong Nippon" is an AI-powered solution - a true paint expert - that responds to all demands of customers including paint-related issues, product quality, colour inspiration alongside other specific inquiries. Users will feel like discussing with a real paint expert in person.

Based on Nippon Paint's big data, Nong Nippon has been trained to give an accurate and reliable answer about painting-related questions. Now with ongoing development and improvement, Nong Nippon can respond to complex questions and to understand customers precisely. For example, addressing a question like "how many paint buckets do we need for a 30sqm room and how much does it cost?", Nong Nippon will share a detailed calculation, plus a summary of how many buckets needed and price estimation as well as an additional budget allocated for painters. This means Nong Nippon can respond well to all ranges of customers, be they homeowners, amateur and professional painters.

Furthermore, in terms of functionality, Nong Nippon opens for both text messages and Speech-to-Text transcription. Then the solution will provide an answer in form of text and Text-to-Speech transcription which makes it extremely convenient for users' end. Apart from Thai language, Nong Nippon will soon be available in English, enabling the solution to provide services to both Thai and international users.

"Colour Design" - From Imagination to Simulated Reality with the Power of AI

"Colour Design", another creative solution from Nippon Paint, is sure to create customized customer experience. Available as a web-based solution, Colour Design is a destination that transports users' paint imagination as well as room and home design and then turns them into simulated photo. This allows customers and designers to get a clearer picture of how their design would look like, unleashing their imagination beyond boundaries with the use of AI.

In terms of functionality, users can upload a photo of their dream house/room into the website before selecting one of the 15 colour tones such as white, green or earth tone and one of the 9 available styles including minimal, industrial, vintage and so forth. Users can also enter additional design description such as "turn this room into a bedroom for the elderly". After that, the AI-powered solution will start processing and transform the uploaded photo along with new requirements into a new design. The solution will not just change the wall colour but also help with furniture selection and other design aspects while also suggesting Nippon Paint "colour code" if customers are to opt for the simulated design.

Colour Design is now available for trail via https://aidesigncolour.nipponpaintdecor.com/aidesigncolour/th Nippon Paint strongly believes that the two solutions will fulfill the requirements of customers including home owners who wish to see a simulated image before selecting a new colour as well as designers looking for colour inspirations.

Underlining Commitment with Heart for 24/7 Customer Service

Mr. Narongrit Malainual, Marketing Director at Nippon Paint Decorative Coatings (Thailand) Co., Ltd., said "Nong Nippon" and "Colour Design" have been developed from the company's commitment to provide 24/7 customer assistance.

"Based on the company's customer-centricity working philosophy, Nippon Paint realizes its potential to enhance the efficiency of our customer service approach especially with 24/7 customer response. At the same time, we also realize the capability of today's technology for such an innovation development. With that said, the company gave birth to Nong Nippon and Colour Design, two AI-powered solutions that aim to create ultimate paint-related experience. The solutions are able to respond precisely to customers' inquiries and swiftly come up with an accurate design as planned," said Narongrit. "Additionally, we have chosen 'Nong Nippon' - Nippon Paint's mascot - as an AI character. Based on our marketing strategy, this will enhance brand recognition while also creating unique and clear brand image. People will recognize Nippon Paint as the true innovation pioneer in the paint industry."

The two AI solutions from Nippon Paint were officially launched at "NIPPON PAINT COLOURVERSE - Inspire Your World" which took place from 6-9 March 2025 at Beacon 3, G Floor, CentralWorld. Participants got a chance to try a live consultation with "Nong Nippon" via the 3-meter-tall Holovue screen. The four-day event received positive feedback from customers, especially those whose paint-related inquiries were well responded.

At the event, participants also enjoyed "Colour Brainwave", an innovative session that turns a person's brain wave into his/her identity colour, which can be varied from a selection of 2,338 Nippon Paint colour shades. For the activity, Nippon Paint has installed "Colour Design" technology to reflect 180-degree brainwave colours to a gigantic simulation room in real-time.

With the machine learning system, "Nong Nippon" and "Colour Design" will be able to respond to more complex queries in the future, securing the company's position as the leader and expert in paint trusted by all customers and ready to serve as an intelligent assistant...that is inspired by you.