Krungsri Auto Strengthens Partnership with TAT Launching "Start Your Journey to Grand Moment with Krungsri Auto" Featuring GO Travel to Promote Thai Tourism Through 2025-2026

Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., said, "Krungsri Auto is committed to driving the growth of Thailand's tourism industry and contributing to the country's economic development. We are grateful for the continued opportunity to collaborate with the Tourism Authority of Thailand (TAT) to enhance domestic travel experiences for automobile users and create shared value by promoting domestic tourism, engaging both automobile users and tourism business partners. This partnership reflects the success of the Krungsri Auto Travel Ecosystem, which connects over 4.4 million users through the GO Travel feature 'Travel Buddy for Automobile Users' on the GO by Krungsri Auto Application. It also reinforces our ambition to become the No.1 choice for automobile users by providing deep consumer insights that address diverse automobile users' lifestyles. In 2025, we plan to include over 120 partners to our travel ecosystem and introduce new services under the GO Travel feature to meet the needs of our new target audience of automobile users by the second half of the year."

Mr. Apichai Chatchalermkit, Deputy Governor for Domestic Marketing, Tourism Authority of Thailand (TAT), said, "Domestic tourism has always been a key driver of Thailand's economy. Last year, the number of domestic travelers reached 200.5 million person-trips, a 6.31% increase from the previous year, generating 1,112,787.31 million baht, up 8.56% year-on-year. This growth highlights the strong potential of Thailand's tourism industry and the ongoing demand for travel among Thai tourists. This year, TAT is focusing on expanding tourism routes and promoting diverse experiences nationwide under the campaign 'Amazing Thailand Grand Tourism & Sports Year 2025,'. This initiative aims to enhance products and services standards, stimulate high-quality travel, and distribute income to local communities. Collaboration with the private sector plays a crucial role in driving structured industry growth, and Krungsri Auto is a key partner in supporting the automobile user segment, which is one of the most significant groups in domestic tourism market. Together, we aim to boost economic momentum and create more opportunities for local businesses."

This year, Krungsri Auto is partnering with the Tourism Authority of Thailand (TAT) to promote domestic tourism year-round through the "Start Your Journey to Grand Moment with Krungsri Auto" campaign. This initiative also enhances the GO Travel feature on the GO by Krungsri Auto Application, transforming it into a comprehensive travel ecosystem that integrates dining, travel, activities, accommodations, and car rental services in a single platform. The campaign will roll out in three main phases, including 1) encouraging interprovincial road trips, focusing on high-potential tourist destinations such as Khao Yai, Phuket, and Hua Hin 2) promoting urban tourism in Bangkok through a curated selection of popular restaurants in five key districts, and 3) expanding new driving tourism experiences under the themes 'Pet-over' and 'Entertainment & Activity', focusing on quality time with friends, family, and pets. Additionally, the campaign will build upon the success of its popular themed trips, such as "Auspicious Routes" and "Grand Moment," while offering exclusive privileges for Krungsri Auto customers.

This collaboration underscores the strong synergy between Krungsri Auto and Tourism Authority of Thailand (TAT) in strengthening Thailand's tourism industry. By inspiring more automobile users to travel, driving economic spending, and positioning domestic tourism as a key driver of income distribution, the partnership aims to create lasting opportunities for local communities across all regions of Thailand.

Those interested can download the GO by Krungsri Auto Application and explore the GO Travel feature at https://kautolink.com/ujo42Z.