Frasers Property Thailand Public Company Limited (FPT) has unveiled its FY2025 residential business strategy, reinforcing its local market leadership in luxury housing and premium townhomes. In FY2025, the company plans to launch six new projects across strategic locations in Bangkok, Nakhon Ratchasima, and Khon Kaen, with a total value of THB 9,803 million.
FPT's plans for its residential business come amid improved performance in the first quarter of FY2025 1. Despite challenges in the Thai real estate market, its residential business generated THB 2,003 million in revenue for 1Q FY2025, a year-on-year increase of 15.7%. This success stemmed from FPT's strong strategies and operations, as well as several high-potential projects, including Grandio Bangna Km.5, Grandio Kaset-Nawamin, Grandio Future-Rangsit, Golden Town Siriraj-Ratchaphruek, and Golden Neo Sukhumvit-La Salle.
Performance was augmented by the company's marketing campaigns aimed at boosting brand awareness and stimulating purchasing decisions by demonstrating a customer-centric approach and showcasing home designs catering to modern urban lifestyles.
Mr. Somboon Wasinchutchawal, Chief Financial Officer and Acting Chief Executive Officer of the Residential Business, Frasers Property (Thailand) Public Company Limited said, "This year, FPT aims to grow by 23%, targeting revenue of THB 11,200 million in its residential business. The company aims to appeal to discerning homebuyers while strengthening its brand positioning with its new projects, brand offerings, and innovative functional designs focused on the premium and luxury segments."
The six new projects FPT plans to launch across prime locations in Bangkok, Nakhon Ratchasima, and Khon Kaen include:
Including currently launched projects under development, FPT's overall residential business in 2025 is expected to comprise a total of 79 low-rise projects and 2 condominium projects totalling THB 114,738 million. The company also plans to expand more small-scale urban projects to meet the needs of existing customers and attract new ones with three main strategies under its 'Together for the Greater Living' brand positioning:
"Our commitment aligns with FPT's strategy of 'Secure Core, Embrace Future,' which focuses on retaining existing customers through increased engagement with residents while also attracting new customers with new products, brands and features. This dual approach enhances our ability to connect with younger customers. We offer high-quality homes and condominiums designed to prioritise customer needs, catering to their lifestyles today and anticipating their needs for tomorrow, in line with Frasers Property's Purpose - Inspiring experiences, creating places for good," Mr. Somboon concluded.
1 October - December 2024
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