Midas PR Triumphs at PRCA Thailand Awards 2024 with Three Prestigious Wins

The PRCA Thailand Awards honour excellence in PR campaigns, teams, and individuals across the region. The 2024 ceremony, which was held at Harbour.Space@UTCC, featured ten categories celebrating industry achievements.

Midas PR received two accolades for its work on the Money 20/20 Asia campaign (B2B Award and Media Relations Award). Money20/20, a premier global fintech event, expanded its reach into Asia in 2024 to raise awareness among the region's business and fintech communities. Midas PR was tasked with positioning Money20/20 Asia as the leading event of its kind and generating interest from prospective attendees and exhibitors across Thailand, Hong Kong, Australia, and Singapore.

The campaign, driven by Midas PR's strategic media efforts, resulted in over 1,400 media mentions across top-tier Asian publications. The event featured 68 journalists at exclusive sessions and 55 interview opportunities with executives, securing coverage in outlets like South China Morning Post and The Edge and boosting Money 20/20's regional profile in business, finance, and fintech.

Phasinee Rujakom (Dream), a Business Development Executive at Midas PR, was recognised with the Student Communicator of the Year Award. Since starting with Midas PR, Dream has demonstrated exceptional creativity and practical execution, making her win a proud moment for the agency and a source of inspiration for aspiring young professionals.

Midas PR has a strong track record of award-winning talent: Andy Spyrou, Business Development Director, is a former PRCA APAC Best Intern of the Year Award Winner, and Quang Man Ha, Account Manager, has previously won the PRCA Thailand Student Communicator of the Year Award.

Dr Karine Lohitnavy-Frick, CEO of Midas PR, said: "Our team is our greatest asset, and it's an honour to see their exceptional work recognised at one of Thailand's most prestigious PR industry awards. We are immensely proud of their creativity and dedication, not just on Money 20/20 but across every project we deliver for our clients.

"Dream's recognition as Student Communicator of the Year is another proud moment for us. Her win is a testament to her talent and hard work, reflecting our ongoing commitment to nurturing young talent. This latest in a series of consecutive wins for emerging professionals at Midas underscores our dedication to shaping the future of PR in Thailand."