Thai watch market booms with rising interest in luxury watches as 'Revolution Magazine' launches in Thailand to cater to the new generation interested in design, storytelling, and innovation

'Revolution Magazine' was established in Singapore in 2005 by 'Wei Koh' and 'Bruce Lee'. Originating from their passion for watches, 'Revolution Magazine' has evolved into a successful publication with a significant local and international presence. It is available in over 10 countries and published in 6 languages across 12 editions, including Malaysia, Australia, China, Hong Kong, Italy, Latin America, Mexico, the Middle East, Russia, Switzerland, the United Kingdom, and the United States. The magazine has expanded its business model to include integrated online platforms, enhancing its connection with readers.

The success, along with the notable growth of watch enthusiasts, led to the launch of 'Revolution Magazine' in Thailand. Mr. Ali Ziani, CEO of Digizen Co., Ltd., stated that this quarterly magazine aims to address the increasing interest and expansion of the watch market in Thailand. It features detailed and high-quality content on watches. 'Revolution Magazine' is recognized for its unique and diverse perspectives. The intention is that these stories will resonate with Thai readers' interests. The magazine's strength lies in its comprehensive approach, offering more than just reviews by exploring cultural, historical, and lifestyle aspects related to watches. This makes 'Revolution Magazine' distinct from other media outlets. It targets three groups of readers: those who purchase watches for investment and collection; collectors with significant purchasing power focusing on limited, rare, and vintage watches; and the new generation of fashion enthusiasts interested in newly released watch models.

'Mr. Ali Ziani' provided an insightful perspective on the watch market in Thailand, noting that it exhibits a significant growth trend. The practice of purchasing watches for investment purposes has started to decline. Consumers are no longer seeking watches for speculative purposes; instead, they are prioritizing timepieces that offer stories, innovations, and intrinsic value. Collectors are increasingly drawn to brands featuring exceptional designs and compelling narratives. These evolving trends align with the vision of 'Revolution Magazine', which offers in-depth content that enables watch enthusiasts to gain a comprehensive understanding of the factors contributing to a brand's success.

"Presently, global watch trends emphasize sustainability, vintage design, and the innovation of new and distinctive functionalities. Additionally, there is an increasing popularity of independent watch brands and limited-edition models. These trends are reflected in the Thai market, where individuals are beginning to focus on collecting unique watches with special narratives, particularly collectors seeking valuable and distinctive items."

Executives are confident that 'Revolution Magazine' will offer a completely new experience for watch enthusiasts in Thailand. The magazine will not only provide product reviews but also delve into the stories behind the success of various watch brands. It will include exclusive interviews with founders and watchmakers, offering unique insights unavailable elsewhere. Their aim is to present watches as items imbued with stories and intentions beyond mere luxury. 'Revolution Magazine' will be accessible online starting January 2025, with pre-orders for the first Thai edition available at 200 baht in February. This edition will be released in April 2025.

Those in Thailand interested in obtaining 'Revolution Magazine' will soon be able to pre-order the magazine through Line my shop.

• ข่าว Generation