AXOR Takes Individual Luxury to The Next Level with Colors and Innovation in AXOR One Bi-color Campaign
Last week, AXOR, a luxury bathroom and kitchen fittings brand under the Hansgrohe Group, unveiled its latest regional campaign, AXOR One Bi-color, at the exclusive 'Art of Contrast' designer event. Hosted in partnership with its partner, COTTO, a leading manufacturer and distributor of sanitary ware, fittings and bathroom accessories in Thailand, the event highlighted AXOR's commitment to redefining personal luxury with bold, contrasting designs. The bi-color concept not only showcases AXOR's aesthetic innovation but also aligns with its signature services, offering bespoke customization and unique design choices tailored to meet the discerning needs of clients.
Crafted by the renowned London-based design duo Barber Osgerby, the AXOR One collection embodies the timeless elegance and minimalist aesthetic. Reflecting its dedication to innovation and individuality in bathroom design, AXOR launched the bi-color campaign exclusively for the AXOR One lineup which allows for greater personalization by enabling consumers in the selected markets including Thailand to customize details like the handle of an AXOR One basin mixer or knobs and buttons of an AXOR One thermostatic module. Through the AXOR FinishPlus program, which offers up to 16 exclusive finishes, AXOR products bring each user's unique vision of luxury to life.
Olivier Sogno, Business Unit Leader of AXOR and Vice President Corporate Marketing for the Hansgrohe Group, said: "AXOR sets the standard for individualization in bathroom design, empowering architects, interior designers, and discerning customers to bring their creative visions to life, meet unique needs, and express their personalities. This begins with colors, and through the AXOR FinishPlus program paired with Barber Osgerby's timeless and elegant design, Thai consumers can transform their bathrooms into spaces that truly reflect their individuality."
Sithichai Sukkitprasert, Managing Director of Siam Sanitary Ware Co., Ltd. (COTTO) said: "COTTO as a strategic partner of AXOR and hansgrohe in Thailand is very glad to see the new regional campaign of AXOR roll out in our market as it is aligned with our commitment to elevate the experience our customers will get when using their bathroom in all aspects from quality, technology to design and individualization. It is also our honor to be able to welcome a world-renowned designer such as Edward Barber and get to be inspired by his stories about the collaboration with AXOR."
Leading interior designers, architects and developers engaged with Edward Barber, co-founder of Barber Osgerby and AXOR One designer, who shared his collaboration with AXOR and how the unique art and culture in Bangkok inspired him. The AXOR One bi-color campaign will be rolling out in Thailand in early 2025.
For more information on the collection, please visit https://www.axor-design.com/int/bath/products/collections/axor-one.
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