Explore "Sarapad Thai" - a kingdom of lifestyle goods, Thai design, and Thainess

Discover a creative phenomenon where modern design meets the distinct identities that bring Thainess to life, woven beautifully through a diverse array of products. Sarapad Thai invites both Thais and international visitors to explore the essence of Thai craftsmanship, with locally made treasures for every age and taste.

Sarapad Thai is a premier product center catering to those passionate about high-quality goods with a modern Thai aesthetic. As Thailand's first establishment of its kind, this 2,400-square-meter space on the 3rd floor of the Parade Building at One Bangkok promises to be a significant destination for both local and international tourists. Here, visitors can experience the 'Thai Modern' lifestyle through authentic souvenirs that reflect Thai culture with diverse, innovative themes.

The store's grand opening is set for Thursday, November 7, 2024, with celebrities like Atcha Charoenratsamikiat and Ploy Jariyawet joining to explore the Lifestyle Shop's impressive designs and take part in activities like Lucky Fabric Bag Customization and Perfume Making with a special Sarapad Thai scent.

According to Sarapad Thai's General Manager, Vanchuen Thongjen, "The brand's trademark, 'ฯลฯ,' translates to 'etc.' - symbolizing endless possibilities. Every product embodies love, respect, and cultural connection, selected with care and crafted by Thai artisans. Above all, the brand was created and produced by Thai people, showcasing originality, beauty, and cultural depth. Our goal is to present Thai identity in fresh, contemporary ways, inviting visitors to discover their own sense of identity here. Sarapad Thai is a platform for exceptional Thai products, presented in an upscale lifestyle shop setting."

We have transformed familiar Thai items into something unique at Sarapad Thai, with over 20,000 products organized into four main categories: Dressing Up with Style, Boundless Creativity, Good Living & Fine Dining, and Tranquil Living. Each category is thoughtfully curated to showcase the spirit of Thai identity in ways that fit seamlessly into daily life. Whether you're a local, a Thai who enjoys celebrating your roots, or a foreigner captivated by Thai culture, you'll find something special here.

Dressing Up with Style expresses Thainess through apparel, leather goods, and accessories, combining modern Thai style with international design trends for a vibrant urban lifestyle. Kanita Leather, for example, offers collections inspired by Thai desserts like Khanom Bueang and Khao Tom Mat, while TISI TISAI reimagines locally woven materials in contemporary ways. The Only Market reinvents classic Bangkok souvenir shops into stylish products ranging from apparel to bags and home decor. Popular Thai brands like Windwear, Kear Store, Kaya, MuunSan, and Feel Free bring a modern twist to traditional designs.

Boundless Creativity is where coolness meets creativity, with Thai-inspired products that create joyful memories. The Moreover brand translates Bangkok's vibrant character into magnets featuring famous landmarks and beloved eateries. Ek Ka Nek offers a portable herbal balm illustrated with Doodle Art of major Thai tourist spots, while Nana Jit Tang creates exclusive lifestyle pieces for Sarapad Thai. This zone also features limited-edition Thai art toys like HAYAK from the Ramayana, Mupa Toy, and Ngaew Ngaew, which bring a fierce yet adorable charm to collectors.

Good Living & Fine Dining showcases the rich flavors of Thai cuisine with spices, herbs, teas, coffees, and snacks. Highlights include Suan Pathumthip's mango jelly made from sweet Mahachanok mangoes and Siamaya's Milk Chocolate, crafted from Thai cocoa beans and grass-fed milk with flavors like durian and Khao Soi. The Elixir Plum and Nguan Soon No. 1 Hand Brand's premium spices are also standout items, offering an elevated taste of Thai culinary culture.

Tranquil Living lets visitors turn their homes into serene Thai-inspired retreats with decor and aromatic products. Lively Light Ware showcases indigo-painted lamps with unique Thai patterns, and Pinto Mada rekindles childhood memories with hand-painted containers inspired by dishes like Tom Yum Goong and Nam Prik Pla Too. Fragrance brands VASSA and Thaniya offer scents crafted by Thai artisans, including over 20 fragrances featuring jasmine rice and Thai herbs.

A major highlight is Good Luck Alley - a 100-meter-long section celebrating Thai beliefs in luck and prosperity through playful designs and a lively Thai atmosphere. This space also leads to the Pop-up zone, where emerging Thai designers showcase high-quality goods. Rotating every three months, the zone offers new themes, with each brand having a dedicated live-streaming area to present their products.

Sarapad Thai also offers Exclusive Products, like MUU brand's "Polygon Ganesha" - a modern art toy representing Ganesha in a minimalist style, appealing to a new generation that blends sacred symbols with simple elegance. Other exclusive items include Khanom Sai Sai stickers, Khon-packaged inhalers, and Nang Kwak cloth bags, as well as a DIY corner for personalizing wrapping paper and artwork. Prices range from 500 to 1,500 baht. Additionally, Tea ET Tea and Mahanakhon Cafe add to the experience with special Thai tea and coffee menus.

Find your own touch of Thainess on the 3rd floor of the Parade building at One Bangkok. Follow Sarapad Thai on Facebook (Sarapad Thai) and Instagram (@sarapadthai) for the latest updates and activities.