SABINA Reports 9-Month Revenue of 2,692.1 Million Baht, Up 4.4% NSR Channel Sees 22.9% Growth, Boosts Marketing Efforts for Year-End Sales

Ms. Duangdao Mahanavanont, Chief Executive Officer of Sabina Public Company Limited or SABINA, a manufacturer and distributor of products under the "Sabina" brand, revealed the company's performance for the 9-month period (January to September) of 2024 showed total revenue of 2,692.1 million baht, an increase of 4.4% from the same period last year, with net profit of 350.9 million baht, up 0.6%. For the third quarter (July to September) of 2024, total revenue was 880.6 million baht, increasing 3.3% from the same quarter in 2023, with net profit of 110.2 million baht, decreasing 7.3%. The Net Profit Margin for the first 9 months of this year stands at 13% and for the third quarter at 12.5%.

Despite limited sales growth due to slowing consumer purchasing power, SABINA successfully maintained growth across its primary sales channels: Retail and Non-Store Retailing (NSR). For the first nine months of 2024, these channels grew by 1.5% and 22.9%, respectively. However, the Original Equipment Manufacturing (OEM) channel saw a decline of 39.7%. Since revenue from the OEM channel represents a small portion of total sales, SABINA's overall performance for the period still reflected growth in both total revenue and net profit.

Currently, SABINA operates through three main sales channels: retail, which accounts for 60% of total sales; non-store retail, which contributes 35%; and OEM, which represents approximately 5%.

"The overall performance in the third quarter was in line with our expectations, as it is typically a low season. However, we continued to stimulate the market and boost purchasing power by launching our new 'Forever Young' collection, targeting customers aged 45 and above to drive revenue growth. At the same time, we focused on enhancing production efficiency, controlling costs, and reducing expenses to maintain our ability to grow net profit. We are satisfied with the execution of our planned strategies, which is reflected in our performance for the first nine months of this year," said Ms. Duangdao.

For the fourth quarter, which is the final quarter of this year, besides SABINA's launch of the new collection "Lacenime" in collaboration with popular jeans brand MERGE at the end of October, which has received great feedback, there is also the mega campaign 11.11, which is the year's biggest campaign to boost sales in the final stretch. With the NSR channel continuing to be a major driver of growth, SABINA is confident that it will meet its revenue targets for the year as planned.

The CEO of SABINA also emphasized the company's ongoing commitment to strong ESG (Environmental, Social, and Governance) principles. Since the beginning of the final quarter of this year, SABINA has been consistently recognized with prestigious awards. These include honors from the SET Awards 2024, organized by the Stock Exchange of Thailand in collaboration with Money & Banking magazine, such as the Best Investor Relations Award, Highly Commended Sustainability Award, and Outstanding Investor Relations Award. Furthermore, at the IAA Awards for Listed Companies 2024, hosted by the Investment Analysts Association, SABINA received the Best CEO Award, Best CFO Award, and Best IR Award. Most recently, the company was also honored with the CAC Change Agent Award 2024 from Thailand's Private Sector Collective Action Coalition Against Corruption (CAC) for the second consecutive year. These accolades reinforce SABINA's dedication to ESG-driven management, positioning the company for sustainable and quality growth in the future.