Generali Unveils New Travel Insurance Product, "GEN TRAVEL SAFE," to Capture the Booming International Travel Market

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Generali Insurance (Thailand) begins its 2025 offerings with the launch of "GEN TRAVEL SAFE," designed to meet the growing demand for international travel. This innovative product highlights the expertise of a European insurance brand oriented toward travelers' needs and combines it with the lifestyle of Thais seeking value and peace of mind throughout their journeys.

Generali Unveils New Travel Insurance Product, "GEN TRAVEL SAFE," to Capture the Booming International Travel Market

Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, said, "Over the past 2-3 years, the global tourism industry has revived following the COVID-19 outbreak, with many countries reopening borders and boosting economic recovery through tourism promotion strategies. In response, Generali Insurance (Thailand) Public Company Limited has developed a plan to expand its customer base and address the international travel needs of Thai customers. This initiative aligns with the Customer FIRST strategy, which focuses on providing exceptional service to valued customers. As part of this effort, the company has introduced GEN TRAVEL SAFE travel insurance under the concept 'Travel with peace of mind, wherever you go', offering Thai tourists comprehensive coverage for their journey.

The key feature of the "GEN TRAVEL SAFE" product is developed from Generali's strengths as a European insurance brand with international standards of care and a network of leading medical teams and hospitals worldwide. Its extensive partner network ensures 24/7 emergency assistance and seamless support. The plan provides coverage of up to 4,000,000 THB for the entire journey, including flight cancellation protection of up to 500,000 THB and coverage for lost luggage and personal belongings of up to 50,000 THB. Customers can select from three coverage plans—Silver, Gold, and Platinum—with protection periods from 1 to 180 days. To celebrate the launch, an introductory promotion offers an 18% discount during the first quarter."

Ms. Chorfa added, "'GEN TRAVEL SAFE' is Generali Thailand's first travel insurance product, created to offer Thai tourists a comprehensive solution that meets all their needs. This launch also enhances the range of insurance services provided by Generali Insurance (Thailand) and will be available starting January 15, 2025."

Interested customers can find more information and make purchases online at https://generali.co.th/en/individual-insurance/gen-travel-safe/ . Coverage is subject to the company's terms and conditions.


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