Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

Central Group Marks 15 Years of European Expansion with New Flagship Launches and Strategic Leadership Appointments

Central Group, a leading retail, shopping centre, property, and hospitality conglomerate headquartered in Thailand with operations spanning Southeast Asia and Europe celebrates 15 years of successful European expansion, recording EUR6.3 billion in sales turnover last year — driven by bold acquisitions, landmark store transformations, and a vision that continues to grow more ambitious with time. Tos Chirathivat, Executive Chairman and CEO of Central Group, commented: "Over the past 15 years,

21 เมษายน 2569 16:31 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

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Central Group Marks 15 Years of European Expansion with New Flagship Launches and Strategic Leadership Appointments