Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Press Releases » พฤหัสบดี 30 มกราคม 2568 16:34 น.

Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, Bangchak Corporation Public Company Limited accepted an invitation to speak on "Crisis Management and Communication" at the 29th Insurance Seminar: Emerging Risk Management: Challenges for the Insurance Business in the Next Decade. Dr. Somporn Suebthawilkul, President, Thai General Insurance Association, delivered the opening address at the seminar, which was attended by over 300 managing directors, board members, senior executives from insurance companies, related agencies, and the media. The Thai General Insurance Association organized the hybrid seminar at the Chatrium Grand Hotel Bangkok.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

Mrs. Gloyta discussed the evolution of the media landscape, from traditional channels to modern platforms, highlighting the significant role of social media and digital platforms in providing immediate access to news. She outlined key communication principles for normal and crisis situations, including effective strategies, preparations, and best practices. She stressed the importance of "being proactive " to manage potential emergencies, "being prepared" to communicate with professional clarity, and maintaining "transparency," sincerity, openness, and structured planning. "Agility" is needed to respond to various situations effectively. To enhance expertise and ensure that those responsible for communication clearly understand their roles and responsibilities, she underscored the importance of training and practical learning from past experiences to better prepare for the future.

True Corporation Reaffirms Its Position as Thailand's World-Leading Sustainable Company for 8 Consecutive Years, Ranked Top 1% in S&P Global Sustainability Yearbook 2026

At a time when "sustainability" has become a global priority, businesses are no longer assessed by financial performance alone. They are increasingly evaluated by how they grow, how they uphold responsibility toward stakeholders, how they manage risks, and how they contribute to addressing long-term social and environmental challenges. This is reflected in S&P Global's The Sustainability Yearbook 2026, which assessed more than 9,200 companies worldwide through the Corporate Sustainability

13 พฤษภาคม 2569 15:39 น.

Bangchak Executive Highlights the Keys to Crisis Communication Principles: Navigating the Digital Age with Proactiveness, Preparedness, Transparency, and Agility"

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True Corporation Reaffirms Its Position as Thailand's World-Leading Sustainable Company for 8 Consecutive Years, Ranked Top 1% in S&P Global Sustainability Yearbook 2026