Central Pattana welcomes first 'POP MART Hello Central Pattaya' outside Bangkok to add vibrancy, attract tourists and highlight Pattaya's potential as world-class seaside city

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Once again, Central Pattana has the chance to welcome POP MART, the global art toy brand from China, this time at Central Pattaya, which demonstrates Central Pattana's success as Thailand's number one developer of shopping centers. Our shopping centers are also the destination of choice for global brands to expand their businesses into new markets and larger customer bases nationwide. The POP MART pop-up store at Central Pattaya is the third branch that POP MART has opened with Central Pattana, following the first flagship store at centralwOrld and the second flagship store at Central Ladprao in addition to the POP MART Robo Shop at Central Westgate, with all pop-up stores receiving amazing feedback. POP MART Central Pattaya will add even more vibrancy to our shopping center and bring happiness to art toy fans in Pattaya, Rayong, Chanthaburi and nearby areas - both Thai and foreign tourists visiting these areas during the weekend or holidays. This helps to further highlight the potential of Pattaya as the most comprehensive world-class seaside city in Asia."

*Pattaya city has very strong economic and tourism potential with more than 5 million locals in the catchment area and is a world-class tourist city with a large number of Thai and international tourists visiting both during the weekdays and weekends. Pattaya ranked 15th in Most Visited Cities in the World in 2023, with over 9.44 million international visitors. According to the 'Golden Beach Award 2024' by Beach Atlas website, Pattaya Beach ranked 12th out of the 100 best beaches in the world*. Meanwhile, the value of the art toy market has achieved interesting growth; according to HTF Market Intelligence, the world's leading market research company, the total value of the global art toy market in 2023 was 300 billion baht and is expected to grow by an average of 4.26% per year, estimated to reach 380 billion baht by 2030 potentially. The largest art toy markets are in Asia, North America and Europe, respectively. *

Highlights for Thailand's first 'POP MART Hello Central Pattaya' pop-up store outside Bangkok:

• Brand new theme: 'By the Sea', inspired by waterparks, a never before seen concept of POP MART: Discover the brand-new theme of pop-up store filled with colorful elements and be amazed by the waterpark, slides, and waves brought to the heart of the shopping center for everyone to feel closer to the sea. Enjoy shopping for art toys and find the top photo spots to satisfy content creators, with lots of selfie opportunities in over 266 m2 of space in addition to the POP MART installation check-in point by the beach, in a very chilled-out and relaxing beach vibe atmosphere. Take a closer look at the awesome IP characters amidst the breeze, sunlight, sand and sounds of the waves. Discover large POP MART iconic characters who will appear on several corners of the 'Aloha' theme with fun and cool characters such as The Monsters (LABUBU), MOLLY, Hirono, Crybaby, SKULLPANDA and DIMOO, all are waiting for you at the brand-new pop-up store in Central Pattaya only.
• Bundle together several popular collections, comparable to bringing the whole full store straight to you: Enjoy the hottest collections fans have been waiting for, such as LABUBU Coca Cola, The Monsters Good Luck to You (Thailand limited), Mega Collection, etc., and get your own popular character collections such as The Monsters (LABUBU), MOLLY, Hirono, Crybaby, SKULLPANDA, DIMOO and mega hits such as Twinkle Twinkle and Pucky.
• Product highlights presented at POP MART POP UP STORE @Central Pattaya
  Enjoy the special collection of The Monsters Good Luck to You (Thailand limited) with stunning Thai national costumes and super cute accessories backed with impressive stories: The Monsters Good Luck to You (Thailand limited) - Vinyl Plush Hanging Card - Labubu shows off her traditional look in a very popular Thai Chakri traditional costume and luxury crown, complete with stunning new makeup that creates the perfect look. The Monsters Good Luck to You (Thailand limited) - Phone Charm Blind Box with special design inspired by popular activities visitors must try at least once when visiting Thailand. The Monsters Good Luck to You (Thailand limited) - Canvas - an embroidered canvas bag emblazoned with sequins in a modern Thai style, designed especially for Thai fans.

Enjoy spectacular large POP MART iconic characters such as MEGA ROYAL MOLLY 400% HUANG YUXING-BUBBLES, MEGA SPACE MOLLY 400%+100% SQUID GAME, MEGA SPACE MOLLY 400% SANRIO CHARACTERS SERIES and many more.