Dust, Toxic Smoke, and Pollution Concerns Boost Continued Growth in Thailand's Cosmeceutical Market; Galderma Launches Cetaphil Hydrating Foaming Cream Cleanser

Galderma, the leader in the pure-play dermatology category, has revealed consumer insights showing a rising concern over dust and toxic smoke, prompting a deeper focus on skincare. This trend is driving growth in the cosmeceutical market, with expectations of over 20% growth this year. Consequently, Galderma organized the official launch event for Cetaphil Hydrating Foaming Cream Cleanser, a facial and body care product under the Cetaphil brand, recommended by dermatologists. The cleanser features an innovative foaming cream that gently removes up to 97%* of dirt, including particles as small as PM1.0, and effectively cleans cosmetics. It targets city residents exposed to pollution and caters to all skin types, including sensitive skin. The brand aims to raise awareness through the slogan "We Do Skin…You Do You," empowering consumers to fully embrace their active lifestyles.

Mr. Tawatchai Boontaveekit, General Manager of Galderma (Thailand) Co., Ltd., said, "The skincare market is expanding well overall, with cosmeceuticals experiencing continuous growth. This year, the market is projected to surge by more than 20% compared to last year, driven by the growing consumer focus on self-care and increased mindfulness when choosing skincare products. The shift is influenced by several factors, including rising pollution levels and the increasing convenience of online shopping with easy access to a wider variety of products. Interestingly, a recent study on consumer behavior in the skincare market revealed some key insights. Today's consumers believe that effective skincare shouldn't harm the skin and prioritize reliable products that promote holistic skincare. Social media and its content also significantly influence consumers to prioritize skincare routines that boost confidence and enhance their overall image. Notably, facial cleansing routines remain a top priority for most consumers, as daily exposure to pollution can lead to irritation, dryness, and blockage.

Therefore, selecting a facial cleanser formulated for a specific skin type is crucial for targeted care and addressing skin concerns. Using products incompatible with one's skin type can indirectly harm the skin. Good facial wash products should be free of irritants, such as those in the cleanser category.

Driven by consumer behavior insights, Cetaphil, the No. 1 cosmeceutical skincare brand recommended by dermatologists in the United States and other countries, which is now available in over 70 countries worldwide, has unveiled its latest innovation in facial cleansing: the Cetaphil Hydrating Foaming Cream Cleanser, which has garnered an excellent response from consumers. This gentle face and body cleanser is designed for city residents and anyone looking to take special care of their skin. Daily exposure to dust and smoke can harm the skin, leading to signs of aging such as wrinkles and fatigue. It also weakens the skin barrier, leading to blemishes, freckles, itching, burning, redness, and acne.

Cetaphil Hydrating Foaming Cream Cleanser stands out for its soap-free formula and creamy texture that lathers into a rich foam, gentle yet effective in cleaning. Suitable for all skin types, including sensitive skin, this gentle foam face wash removes dirt, oil, and dust particles as small as 1.0 microns (smaller than PM 2.5) with up to 97%* effectiveness. Clinically proven to remove pore-clogging dirt and makeup, it maintains the skin's protective barrier and is microbiome-friendly.** Formulated with soothing Aloe Vera and a Skin Power Solution (a dermatologist-backed blend of hydrating Glycerin, Panthenol (B5), and Niacinamide (B3)), the cleanser leaves skin feeling soothed and hydrated while protecting the skin's natural barrier.

Mr. Tawatchai said, "As for the marketing plan, the Cetaphil Hydrating Foaming Cream Cleanser marketing campaign leverages Cetaphil's slogan, "We Do Skin…You Do You." This campaign targets individuals with sensitive and easily irritated skin, assuring them they can live worry-free. Cetaphil offers a complete solution for facial and body cleansing and moisturizing, giving consumers the freedom to fully embrace their active lifestyles.

In addition, a marketing plan has been developed to boost sales in the second half of 2024. It involves leveraging social & brand voices by engaging trusted social influencers to promote product information. The plan also includes raising media awareness through digital and out-of-home media and establishing pop-up stores for customers to experience the products in person, ultimately influencing their purchasing decisions. For distribution channels, the focus will be on e-commerce platforms like Lazada and Shopee, with plans to expand into emerging channels like TikTok. Additionally, efforts will extend to health and beauty retailers like Boots, Watsons, and other prominent chain stores and pharmacies. The objective is to firmly establish Cetaphil as a leading cosmeceutical brand dedicated to sensitive skin needs and all skin types."

"Cetaphil has been committed to skin science that focuses on cleansing and nourishing the skin through three essential principles known as TLC: "Target" addresses specific skin concerns and strengthens weakened skin; "Lock" moisturizes and nourishes; and "Connect" ensures skincare that preserves and reinforces the skin barrier without causing harm. The product line includes comprehensive skincare solutions featuring popular cleansing products (Cleanse) like the long-standing favorite Cetaphil Gentle Skin Cleanser and a range of skin-nourishing products (Moisturizers), including cream and lotion formulas. Additionally, it offers sun and UV protection products (Protection), brightening treatments, solutions for reducing dark spots, children's skincare, and remedies for dry and itchy skin. In 2024, the company achieved a growth rate exceeding 20%," Mr. Tawatchai added.

For more information, visit www.cetaphil.co.th or other Cetaphil Thailand channels.

*According to a biometrological evaluation of the deep cleansing capacity of Cetaphil Hydrating Foaming Cream Cleanser conducted on 22 volunteers in November 2021 by Eurofins Dermscan in France.
**According to a microbiome analysis of skin samples using Cetaphil Hydrating Foaming Cream Cleanser on 12 volunteers in December 2021 by Clinical Microbiomics in Denmark.
^According to a survey of 1,323 dermatologists in the United States on their facial cleanser recommendations, conducted from April 2021 to March 2022 by IQVIA in the United States.