Centara Ubon is rebranding its restaurant to Bread & Butter Dining & Social Club, offering authentic Western cuisine in a Fine-Casual Dining style. The new campaign, Centara Ubon x Local Hero, collaborates with local Michelin-rated partners to bring renowned dishes to tourists, enhancing the city's potential. Bar takeover events will feature drinks from three famous Ubon cocktail bars, positioning Bread & Butter as the best Western dining and hangout spot in Ubon Ratchathani.
Mr. Phoom Chirathivat, Head of Hotel Investments and Operations for Central Pattana plc, said: We decided to rebrand the hotel's restaurant to cater to urban lifestyles. The rebranding introduces over 100 Western dishes prepared by experienced chefs, including Chef Watchara Sutthiwong, who has worked with Michelin-starred restaurants. Bread & Butter offers a relaxed yet attentive dining experience at affordable prices, aiming to be Ubon Ratchathani's best Western restaurant and hangout spot.
Centara Ubon rebranding elevates the dining experience for locals to celebrate special moments with family and friends while boosting the local economy through collaboration with local businesses. The goal is to attract a diverse customer base, focusing on Early Gen Z, Young Adults, and Local Elite Groups. Bread & Butter's fine attention to detail in sourcing premium ingredients ensures top-quality dishes, including fresh pasta, Neapolitan-style pizzas, and other Italian specialties.
Signature dishes include:
Centara Ubon supports the local community with the "Local Hero" project, collaborating with renowned local venues. Bread & Butter hosts pop-up counters featuring Michelin-recognized dishes, showcasing Ubon's culinary excellence. To celebrate its rebranding, Centara Ubon is hosting a year-round series of events: Coffee Cupping Session by God Father: Explore exclusive beans at Centara Ubon. Wine Tasting: Sample over 30 labels from global vineyards. Cocktail Local Bar Takeover: Enjoy creations from Ubon's top bars at the Poolside Bar, July to December 2024.
For more details, please click https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities
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