Ampverse Group launched a new agency to drive further innovation in the gaming industry

over 30 major games reach #1 on local app stores

Ampverse Group, a leading gaming and entertainment ecosystem, proudly announces the launch of its new full-service, next generation marketing agency, Ampverse Pulse. Born out of the success of Ampverse Group's marketing solutions business unit, Ampverse Pulse is set to redefine how brands engage with rapidly growing gaming and entertainment communities across Southeast Asia, India and MENA.

With over 600 million fans, 300+ existing client partnerships, commerce solutions and a leading portfolio of gaming and entertainment media assets, Ampverse Group has become a dominant force in the region. The launch of Ampverse Pulse comes on the heels of Ampverse Group's impressive revenue-generating marketing solutions business unit in Southeast Asia, highlighting the strong demand and effectiveness of its products across leading media assets, along with Thailand's largest esports fan community, Bacon Time and legendary team, MITH.

Ampverse Pulse will expand on the group's current marketing solutions offering to provide a fully integrated solution for brands and game publishers spanning gaming influencer strategy and activations, gaming & entertainment IP partnerships, in-game advertising, user acquisition, media planning, commerce partnerships and white-labelled tournaments and events. Ampverse Pulse will benefit from Ampverse Group's ecosystem that includes a growing portfolio of owned and operated gaming and entertainment media assets, access to insights from 600 million followers from the Ampverse Group's media assets and greater network including next gen behaviours and purchase patterns derived from its commerce products, and a team of seasoned professionals with proven track record delivering strategic planning and activations for over 300 clients targeting gamers.

Exponential Growth in Brand Partnerships

Ampverse Group has seen exponential growth in brand partnerships across Southeast Asia which it looks to build upon with Ampverse Pulse, as well as introduce its services to the India and MENA region for the first time. Ampverse Group has a long history of forging successful partnerships with brands from a broad range of sectors including NaRaYa, Nivea, Red Bull, Burger King and Koh Kae. Leading traditional brand NaRaYa has successfully reached the gaming community through Bacon Time sponsorship campaigns that helped drive brand engagement within the fan community along with big global food brands like Burger King. Ampverse Pulse' long-term partnership drove digital engagement and exposure across broader fan communities. The launch of Ampverse Pulse will further empower brands, offering even more integrated and effective marketing solutions to engage and unlock value from gaming and entertainment audiences.

Ampverse Pulse will continue to build on its foundation of trust working with game publishers, expanding the reach and impact of these collaborations where it has helped launch a number of the most successful games to market and launch new game updates including Ragnarok Origin, Arena Breakout and Genshin Impact.

Aria Wong, Senior Brand Manager of Overseas Marketing Team, MoreFun Studio, Tencent shares "Working with Ampverse Pulse has been an outstanding experience for Arena Breakout in Thailand. The incredible network of gaming and entertainment influencers Ampverse provided has driven immense traffic and excitement around Arena Breakout, leading to remarkable performance in the Thailand market."

"Ampverse Pulse is not just an extension of our marketing solutions offering, but a next generation agency which deeply understands youth culture given our gaming DNA. Pulse is testament to our commitment to serving the evolving needs of brands and game publishers wanting to deliver business results by being relevant to the next generation" said Charlie Baillie, Chief Executive Officer of Ampverse Group. "As gaming continues to solidify itself at the heart of popular culture, so does the need for innovative, impactful and integrated marketing solutions that authentically connect to next generation communities. Ampverse Pulse is here to deliver that."

 

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