Krungsri Auto wins HR Excellence Awards 2024 leading the market as people-driven organization

Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., said, "As a leader in the auto finance market in Thailand, we are committed to creating shared value for our customers, partners, automobile users, and society through our 5,000 employees. Our Winning Team is spread across more than 52 branches nationwide and represents the heart of Krungsri Auto. They are crucial to driving our organization towards sustainable growth.

Krungsri Auto has a strategy for employee communication by fostering a brand that employees love and are deeply connected to. This is achieved through an open-door culture, offering employee value proposition (EVP), enhancing skills and capabilities, and improving the quality of life and working environment. This approach allows Krungsri Auto to manage as a responsive organization, supports faster decision-making among the teams, and enables us to develop timely products and services to create a better everyday life for automobile users, in alignment with Krungsri Auto's mission."

Winning the award for excellence in human resource management, specifically in HR Communication Strategy, further emphasizes Krungsri Auto's leadership in making communication a central element with employees. The integration of technology in creating impactful work, improving communication across all employee levels, and ensuring that they feel connected to the organization supports the goal of becoming the No.1 choice for automobile users.

The HR Excellence Awards 2024, organized by Human Resources Online from Singapore, is a prestigious recognition across the Asia region. It aims to honor leading organizations for their outstanding human resource management practices, including recruitment, employee and leadership development, organizational culture, and the use of technology in HR management.