Central Pattana Celebrates Thailand J Food Festival 2024, Collaborating with Renowned Chefs to Craft Over 5,000 Exquisite Dishes. Join the 'Joyful Vegetarian Feast' from October 1-11 at Central Shopping Centers nationwide

Central Pattana has forged a powerful alliance with leading partners, including the Royal Project Foundation, Doi Kham, and Doi Tung, along with Dusit Thani College, Suan Dusit University, Chotivej Kitchen, Rajamangala University of Technology Phra Nakhon, and the businesses within the CENTRAL FOOD PARK group, as well as renowned restaurants within the shopping center, we are creating a collaborative and enriching experience. Additionally, we are taking part in a blood donation with the Central Tham "Give Blood, Give Love" campaign, in collaboration with Central Group and the Thai Red Cross-National Blood Centre, contributing to the mission of collecting 20 million cc of blood. Mobile blood donation units will be available at 12 participating Central shopping centers. The initiative is further supported by Central The 1 Credit Card, Dna Soy Milk by Dutch Mill Co., Ltd., and MEAT ZERO products by CPF Global Food Solution Public Company Limited.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana PLC, stated "Central Pattana's Vegetarian Food Festival evolves each year to reflect the changing trends and lifestyles of vegetarian dining, ensuring that consumers enjoy meals that are not only healthy but also diverse and exciting, offering new and innovative choices. Insights from the New Age Vegetarian trend indicate that 76% of consumers prioritize convenient and ready-to-eat meals, while 72% emphasize nutritional value. The ready-to-eat vegetarian market has seen a growth of up to sevenfold, and the popularity of plant-based food has doubled. It's clear that consumers today are increasingly opting for healthier food choices with a desire for variety, yet still seeking an enjoyable dining experience. With the 'Thailand J Food Festival 2024,' we aim to break away from the traditional boundaries of vegetarian cuisine, transcending beyond conventional offerings. This year, we have partnered with the government sector, educational institutions, and renowned chefs to create a diverse and intriguing array of vegetarian dishes that stand out for their exceptional flavors, blending deliciousness with creativity. This approach redefines the vegetarian dining experience, making it more vibrant and appealing, not only for those observing the festival but also for those who typically do not follow a vegetarian diet yet are drawn to the variety and allure of these innovative dishes. Central shopping centers nationwide are your one-stop destination to experience the complete vegetarian lifestyle."

Additionally, the Thailand J Food Festival held annually at Central shopping centers nationwide, plays a vital role in supporting both the local and national economy. Beyond providing consumers with a diverse array of vegetarian dining experiences, the event also promotes local entrepreneurs, community restaurants, and ingredient producers, particularly farmers from the Royal Project, Doi Kham, and Doi Tung, contributing to sustainable economic development. The festival serves as a magnet for both domestic and international tourists, stimulating spending and boosting the economy in various regions across the country.

Central Pattana is The ultimate destination that caters to every lifestyle and all aspects of vegetarian dining. Discover a new experience with an array of plant-based dishes from over 600 vendors and enjoy the highlight of the festival Joyful Vegetarian Feast.

• Top Chef Vegetarian: Savor delectable vegetarian creations by Chef Big—Attasit, the winner of Top Chef Thailand 2023, presenting a special made-to-order concept at the CENTRAL FOODPARK zone across 33 branches. Highlights include Crispy Noodles with Grilled Eringi Mushroom Steak in Soy Sauce, Tempura Lotus Root with Stir-fried Mixed Nuts and Crispy Taro, and Pickled Mustard Greens Fried Rice with Tofu and Sauteed Hong Kong Kale. Enjoy additional delights from renowned restaurants such as Heng Chiang Restaurant, Ratchada Garden, Sam Phee Nong, Grandma Thongkham's Tako, and Pasta & Hamber.
• Special Vegetarian: Indulge in a variety of sweet and savory vegetarian dishes curated by Chef Jaruek Srirun, Deputy Director of the International Culinary Center, Suan Dusit University, available at Central Rama 3 and Central WestGate. Featured dishes include Vanilla Caramel Ice Cream with Vegan Toffee Cake, Rice with Tamarind Chili Paste, Heavenly Mushrooms, and traditional Rattanakosin royal-inspired desserts from Chotivej Kitchen, such as Jasmine Flower Cookies, Lychee Sweets, Kanom Pra Pai, and Vegan Golden Lotus at Central Pinklao.
• Healthy Vegetarian: Delight health enthusiasts with wholesome vegetarian dishes made from fresh ingredients sourced from the Royal Project, emphasizing nutritional value. Menu highlights include TRIO Bruschetta Rice Cracker, Zucchini Som Tum with Palm Sugar Balsamic Reduction, and Truffle Risotto with King Oyster Mushrooms.
• Plant-Based Vegetarian: Enjoy delicious plant-based protein dishes made entirely from 100% plant-based ingredients like MEAT ZERO, perfect for your heart and the planet. Must-tries include Northern-Style Larb with Rice and Stir-fried Kale with Vegan Salted Fish and Fresh Chili.
• International Vegetarian: Explore a world of flavors with international vegetarian specialties from over 600 renowned restaurants at Central shopping centers nationwide.
• Michelin Vegetarian: Experience exquisite Michelin-level vegetarian cuisine at CentralWorld, featuring specialties from acclaimed restaurants such as Chuan Kitchen, Khun Kai Khao Chan Prod, Kiew Kai Ka, and exclusive vegetarian dishes from Spaghetti Factory by Chef Gunn—Sorawis Saengvanich. Enjoy a diverse array of vegetarian delights from famous eateries like Shaburu, ZEN, Bonchon, EASY! BUDDY, Coca Restaurant, and more.

Join us in a great act of compassion with the Central Tham "Give Blood, Give Love" campaign, in collaboration with Central Group and the Thai Red Cross National Blood Centre, to reach the goal of collecting 20 million cc of blood. Blood donation stations will be set up at 12 Central shopping centers, including WestGate, Chaengwattana, Bangna, Chonburi, Chiang Mai Airport, Phitsanulok, Nakhon Sawan, Khon Kaen, Hat Yai, Nakhon Si Thammarat, Phuket, and Korat. Donors will receive a pack of Dna Black Sesame Soy Milk (limited to 3,000 redemptions at participating branches). Additionally, visitors can pay respects and seek blessings from revered deities, including the Goddess of Mercy and other prominent gods, at Central shopping centers in 8 locations: Rama 9, Rama 3, Rama 2, WestGate, Chaengwattana, Chiang Mai Airport, Chiang Mai, and Nakhon Sawan. Enjoy special promotions! The 1 member dining at participating restaurants with a minimum spend of 500 THB per receipt will receive a complimentary pack of Dna Low-Sugar Black Sesame Soy Milk (limited to 2,220 redemptions). Central The 1 Credit Card holders can earn 100 THB cashback* on a minimum food spend of 800 THB per receipt at selected stores and shopping centers.

Don't miss out! Come enjoy a fulfilling experience at the "Thailand J Food Festival 2024," from October 1-11, 2024.

Follow Central Pattana's updates: Click https://www.centralpattana.co.th/th/ 

For in-depth insights into the new trends of vegetarian consumption: https://shorturl.asia/OEilK