BRAND'S(R) Bird's Nest Aims to Penetrate the New Generation Market with the Launch of "Ready-to-Drink BRAND'S(R) Bird's Nest with Vitamin E", Coconut flavor while Bringing Famous Singer "Jeff Satur" on Board as New Presenter
BRAND'S(R) Bird's Nest under Suntory Beverage & Food (Thailand), the leader in the health supplement market under the BRAND'S Trademark in Thailand and Asia, shakes up the market in the last quarter of the year by launching a new product, "Ready-to-Drink Bird's Nest with Vitamin E", coconut flavor. The latest product will target the new generation of outdoor enthusiasts, bringing in the teenage favorite artist "Jeff Satur" as a product presenter to penetrate the target group, while focusing on distribution in 7-Eleven. The company is confident that the new product, "BRAND'S(R) Bird's Nest Ready-to-Drink with Vitamin E, coconut flavor, will become a favorite among the target group.
Ms.Jaturaporn Thanapornsungsuth, Vice President - Head of Marketing (Thailand & Indochina), Suntory Beverage & Food (Thailand), revealed that the bird's nest beverage market in Thailand is currently worth over 4 billion baht and tends to grow continuously. According to the study of consumers' insights aged 25 and above, the new generation has begun to pay more attention to their health. This especially applies to selecting food providing both good tastes and health benefits., as they have started to notice and prepare for physical changes, ensuring they can live their lives to the fullest.
Ms. Jaturaporn Thanapornsungsuth concluded that "From these factors, we see an opportunity to expand the health drink market to the new generation of the working group. With this, we developed a new product, the Ready-to-Drink BRAND'S(R) Bird's Nest with Vitamin E, Coconut Flavor, 0% Sugar, 150 ml., priced at 79 baht, to meet the needs of health-conscious group who love the delicious taste and aromatic scent of coconut, along with the highlight of the vitamin E ingredient, which contributes to the protection of cells from oxidative stress, and Zinc, which contributes to the normal function of the immune system. It is also made with a quality real bird's nest that has been meticulously selected according to the BRAND'S standards. We have chosen "Jeff Satur", a talented young artist, as the presenter to represent the new generation, with daily life full of activities. He reflects the image of the new BRAND'S(R) Bird's Nest: a health-conscious product that is vibrant, modern, and accessible, adding flavor to life and helping us enjoy every day to the fullest. The product will be available only at 7-Eleven."
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