The renowned Hong Kong-based luxury fashion and lifestyle magazine, #legend, today announced the launch of its second venture in Bangkok, Thailand. This strategic expansion marks a significant milestone in the magazine's growth and its commitment to the Southeast Asian market. The new venture, branded as "Luxury Fast Forward," introduces a bilingual monthly magazine complemented by a robust digital platform. #legend_th aims to capture a substantial share of Thailand's media market by offering high-quality, inclusive, art-oriented content that provides a comprehensive 360-degree view of the luxury lifestyle.
Mr. Bruce Rockowitz, Chairman of Rock Media, shared his perspective on the expansion: "Despite the challenges facing print media and the rise of digital platforms, Thailand's print sector remains robust, valued at approximately 2.6 billion baht. With an overall advertising market estimated at around 80 billion baht and Thailand's luxury goods market ranking among Asia's most valuable, we see a prime opportunity for growth."
Mr. Rockowitz continued, "The continued global expansion of international brands and the enduring popularity of Thai celebrities create an ideal environment for our entry. We are confident that our new branch in Thailand represents both a significant milestone and a strategic step forward for #legend."
In addition to its strong presence in both print and digital media, #legend_th is poised to introduce a Bilingual edition, strategically positioned to make inroads into the luxury fashion market. To compete effectively in this highly competitive field, the main focus extends beyond delivering insightful content and compelling narratives to ensuring that #legend_th stands out from competitors through two standout features that define our unique approach in this market.
A standout feature of #legend_th's offerings is #legendChat, a creative's talk session where industry leaders from various sectors share their insights, experiences, and expertise, fostering inspiration and learning among participants. Equally compelling is #legendTreasure, where prominent figures reveal their cherished possessions, intertwining their narratives into their prized possessions.
"We believe that the true value of luxury items lies in the experiences and stories of their owners. Our content strategy focuses on bringing these narratives to life, offering our readers a deeper, more personal perspective on luxury. By prioritising storytelling and human experiences, we've positioned #legend_th to stand out in the competitive luxury media landscape. This approach not only resonates with our audience but also aligns with the evolving definition of luxury in today's market," shared Dr. Steve Rockowitz, CEO of Hashtag Legend
Since its inception eight years ago, #legend has consistently delivered timely and relevant content within the luxury sector, seamlessly integrating the elegance of high fashion and lifestyle with insightful stories about influential figures across diverse industries. #legend_th aims not only to forge a strong connection between the magazine, brands, and audiences but also to bridge relationships with other media and influential figures around the globe.
Additionally, we are proud to introduce to Thailand our curated list of #legend100 top influencers. The project highlights Thailand's most exceptional, influential, and visionary individuals across various professions, acknowledging their remarkable achievements and contributions on a global scale.
Erawan Group's Nine Hotels Receive "STGs STAR" Certification Reinforcing Its Commitment to Sustainable and Responsible Hospitality
รวมพลังเชียร์ไทยบนเวทีโลก! True 5G ชวนลุ้น "น้ำผึ้ง กานต์ธีรา" รอบ FinalMiss World ครั้งที่ 75 และโมเมนต์ "โอปอล สุชาตา" ส่งต่อมงกุฎครั้งประวัติศาสตร์
ชมรมแบดมินตันบางจากฯ - โรงเรียนแบดมินตันบ้านทองหยอด ร่วมแข่งขันแบดมินตันกระชับสัมพันธ์ สานต่อมิตรภาพกว่า 12 ปี
Bangchak Group Serves as a Key Partner of "KMITL EXPO 2026: From Lab to Life"Connecting Energy and Innovation from the Lab to Real-World Use
กลุ่มบริษัทบางจากร่วมเป็นพันธมิตรหลักงาน "ลาดกระบังนิทรรศน์ 2569 From Lab to Life"เชื่อมพลังงานและนวัตกรรม จากห้องทดลองสู่การใช้งานจริง
TTA ส่งมอบขวดพลาสติกใส (PET) 4,000 ขวด แก่มูลนิธิชัยพัฒนา และ GC สู่การสร้างคุณค่าใหม่เป็นเสื้อยืด Upcycled
CDC ชวนคนรุ่นใหม่ "ลองคิดใหม่" กับการนั่งพัก เปิดเวที Long (ลอง) Rest ภายใต้แนวคิด "เมื่อการนั่งไม่จำเป็นต้องเป็นเก้าอี้"
"ภารกิจสุดยิ่งใหญ่" 'พันธุ์ไทย x หมาจ๋า' ชวน "เหล่านุด" รวมพลังเปลี่ยนทุกแก้วเป็นโอกาส ยกระดับชีวิตสัตว์จรจัด ขับเคลื่อนสู่เมืองน่าอยู่สำหรับทุกชีวิต
CP Group, Arise Ventures Group and True Corporation, Powered by AWS, Invite Thais Aged 18 and Above to Compete in "AI FOR ALL", a National AI Innovation Hackathon