Central Pattana and National Innovation Agency (NIA) support Thai entrepreneurs who are innovators for future, launching very special market: 'Good Life Market' to eyes of new generation of consumers and world, from 12-17 September 2024 at centralwOrld

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana said: "centralwOrld is a major global lifestyle destination for shoppers and tourists from all over the world. We join hands with the NIA every year to offer opportunities for innovative products made by Thai people to be better known and recognized nationally and internationally. This year, we are launching the 'Good Life Market', a market that brings together products and innovations for a better quality of life, every day. Catch the trend of creative and innovative products and services, which combines creativity and technology, and where people can use technology to create something new that further develops into products and services that better meet customer needs. In addition, the Good Life Market will help highlight Thailand's creative economy, covering food, fashion and daily necessities for more opportunities to achieve global growth."

Dr.Krithpaka Boonfueng, of the National Innovation Agency (NIA), added: "Over the past 15 years, the NIA has raised awareness on leveraging innovation to create growth and sustainability for business operations for no less than 3,133 entrepreneurs, representing an investment value of 50.35 billion baht. Not only promoting the creation of 'innovations', the NIA also helps ensure that such innovations create opportunities to expand in the market, generate income and create stable growth.

With cooperation from our major partner, Central Pattana, we have opened up space for creative entrepreneurs to present their innovative products at the annual event under different concepts. Last year, we presented a wide range of products that meet the need of the lifestyles of modern people who care for the environment at the 'Better Futures Market 2023 - This Market is Filled with Love (for the Planet)', which helped increase awareness for various outstanding eco-friendly and innovative products.

Our aim for this year's event is to support innovative Thai entrepreneurs with a channel to sell and promote their groundbreaking products and for the NIA to develop Thailand's innovation market and raise awareness of its mission. The innovative products presented at the event this year are supported by the NIA and some products are totally unique and exclusively available only in Thailand - or are the only ones in the world. There are a variety of products for everyone in the family.

In addition, we have added an online shopping channel entitled 'INNOMALL, a source of innovative products' on platforms such as Shopee, TikTok Shop, LINE SHOPPING and LAZADA, with more than 239 SKUs (Stock Keeping Units) of innovative products to shop for. At the event, we offer Live Streaming booths to provide new experiences for entrepreneurs to promote and sell their innovative products.

The Good Life Market brings together over 200 imaginative products for a better quality of life, such as:

Good Menu - discover special dishes of 'innovation food' and healthy snacks

• NIMNIM - egg white noodles that include egg white vermicelli and are fat-free, carb-free spaghetti noodles, an innovative food for those who need to consume a lot of egg whites and those who are on a diet.
• EGGYDAY - egg white rice for health-conscious people who want to lower their carb consumption.
• Sesamilk - the world's first sesame milk brand that offers a high level of nutrition.
• MANA V JELLY - ready-to-eat jelly food supplement in a sachet with nutritional benefits, comparable to eating fresh vegetables and multivitamins. MANA V JELLY has a delicious taste, is easy to carry and helps support the digestive system.
• ALLRITE - a variety of 100% whole grain snacks made from organic rice and grains.
• Denour 'powdered fermented fish' can be stored for up to one year and is suitable for the lifestyles of people in the modern era.
• ProEngy Energy Bar offers a quick boost of energy within five minutes.
• Crispy GO - an organic spinach product without flour and processed using hydrogen bonds.

Good Living Home - Home appliances made from environmentally-friendly natural materials that offer happiness and convenience

• Zleepwell - a hygienic disposable bed sheet with anti-dust mite properties.
• Kaiteki - the first and only water-filled latex mattress in Thailand that helps dissipate heat, distributes weight, helps support the body and also reduces body pressure.
• HIDE&SEEK - food-grade healthy cassava cat litter that has received national awards.
• Arkard - paper made from corn husks that is easily degradable and environmentally-friendly, which has been developed into paper cup sleeves, coasters, paper bags and more.
• NATPIER 'Airy Fresh' - 100% natural Napier grass extract that helps eliminate unpleasant odors.

Good Care - innovative products for self-care to ensure that you look good every day, such as cosmetics, herbs and dietary supplements\

• MEDENT - food-grade 'Charcoal X3' toothpaste from Japan with triple concentration that helps eliminate yellow stains for a natural white look for teeth.
• REISCARE - baby powder made from rice flour that is white, smooth, delicate and is free from talcum powder. It is safe and non-irritating to a baby's delicate skin. This hypoallergenic powder is safe for users' health.
• Miniheart Cosmetics - a gel nail polish that does not require a UV lamp; it is smoother than regular nail polish with a more beautiful, shiny, clear and long-lasting finish.
• SKIN HEAVEN - innovative facial cleansing powder with GI Khao Wong sticky rice powder from Kalasin province; it is gentle on the skin and offers brighter radiant skin when used regularly.
• Agong Ama - a treatment product for dry, itchy, peeling skin, extracted from more than 15 types of herbs, with special formula of Agong Ama.

Good Fashion - fashion products with innovative style and functions and made by natural-based processes

• VING - marathon running sandals with heel straps, suitable for activity enthusiasts; the products have been designed and developed for over three years to find the best grip.
• Keapaz - natural leather made from plants and coconut husk material to mimic the look and feel of real leather.
• SMILE FEET - insoles that help relieve foot pain and leg pain from standing too long or intense walking, and which help to reduce impact and pain by up to 75%.
• NAT CRAFT MOHHOMPHRAE - color extracted from indigo leaves mixed with natural ingredients (which is local wisdom from Phrae province), with fashion items that are comfortable for daily wear.

Discover more innovative and creative products for sustainability from Thai entrepreneurs supported by the National Innovation Agency (NIA) at the 'Good Life Market' event from 12-17 September 2024 at Beacon 2, 1st floor, centralwOrld.

• ข่าว Generation