Lenovo Becomes Global Partner of Formula 1(R) in Renewed Deal
Formula 1(R) and Lenovo have announced the extension of their partnership, elevating Lenovo to a Global Partner in a multi-year renewal starting in 2025. As part of the deal, Motorola, a subsidiary of Lenovo Group, will become the Global Smartphone Partner of F1. Lenovo will continue to provide state-of-the-art technology devices, solutions, and services to support the delivery of Grands Prix both on the track and remotely. Additionally, Lenovo will serve as the title sponsor for two races per season, and both Lenovo and Motorola will benefit from increased trackside branding at events.
Since 2022, Lenovo technology has been at the heart to F1's operations as an Official Partner, providing on-site High-Performance Computing (HPC) solutions, servers, and edge devices to support the delivery of F1's world-class broadcast, bringing the excitement of the sport to millions of fans globally. Lenovo's hardware—including laptops, workstations, desktop computers, monitors, tablets, and Motorola smartphones—enables F1 staff to create engaging, customized content for its expanding fanbase. Additionally, Lenovo's Asset Recovery Service aligns with F1's sustainability strategy, ensuring retired hardware is recycled in an environmentally conscious manner. Since the partnership began, F1 has sustainably disposed of 95% of obsolete hardware, contributing to cost reduction and enhanced security as the sport works towards its Net Zero target by 2030.
Stefano Domenicali, CEO and President, Formula 1 said, "I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo's creativity and passion for technology and innovation have supported F1's ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world's most technologically advanced sport for years to come."
Yang Yuanqing, Chairman & CEO of Lenovo, said "We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we're not just shaping the future of technology and motorsport, but we're also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world."
In recent years, F1 has seen significant growth in popularity, with increased television audiences, record attendance, and fan engagement across platforms. Both F1 and Lenovo are committed to sustainability and exploring next-generation technologies, such as Lenovo AI PCs, AI-enabled Motorola smartphones, and AR/VR solutions. Through collaboration between F1's technical teams and Lenovo's Centers of Excellence, highly innovative solutions—such as onsite and Edge Compute AI Solutions—are enhancing operational efficiency during live broadcasts. Together, F1 and Lenovo aim to build on their successful partnership to develop the future of the sport.
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