LG Debuts 'LG PuriCare 360? Alpha Pet': The First-ever Air Purifier Tailored for Pet Owners, Featuring Comprehensive Features to Ensure Clean Air for All Family and Furry Members

LG Electronics (Thailand) Co., Ltd. has introduced the LG PuriCare 360? Alpha Pet, a pioneering air purifier tailored to suit any households with pet owners. This innovative product boasts a range of features, including PET Mode functionality which provides the 30%¹ better efficiency in filtering pet hair and 94%² reduction in room odours. The product also features a filter that can eliminate air pollution and smells four times more effectively³. The air purifiers are available in two models: AS65GDBY0, ideal for spaces up to 61.2 sq.m., and AS10GDBY0, covering areas larger than 104 sq.m.

The launch event was additionally distinguished by the presence of renowned veterinarian and actor Sarun 'Dr. Neng' Naraprasertkul, along with Nattasha 'YoGhurt' Bunprachom, a well-known model and celebrity, and Sahaphap 'Mix' Wongratch, an artist and a veterinary student, who shared valuable techniques and personal experiences of living with pets at home. Many famous Thai influencers also attended the event, eager to experience refreshing air quality from LG PuriCare 360? Alpha Pet alongside their cherished pet companions.

Mr. Sunghan Jung, President of LG Electronics (Thailand), Co., Ltd, remarked; "The launch of the LG PuriCare 360? Alpha Pet at the 'Let's Breathe Freely Joyful Moment with Pet' event underscores our commitment to developing innovations that cater to all customer needs, aligning with the growing trend of 'Pet Parents' - or pet owners who consider their pets as family members - in Thailand. The LG PuriCare 360? Alpha Pet is tailored for households with pets, representing LG's pride as it embodies LG's commitment to pioneer new innovations. It stands as an inaugural air purification solution crafted with specific functionalities and designs to suit the needs of pet-owning families. Highlighted by its capabilities in odour and pet hair removal, which are common issues among pet owners, the LG PuriCare 360? Alpha Pet addresses these challenges effectively. This innovative device not only ensures clean air for entire family members but also serves as a testament to LG's vision, 'Reinvent your Future,' aligning seamlessly with the lifestyle of the new generation of people."

The LG PuriCare 360? Alpha Pet is distinguished by its unique Pet Mode, which prioritizes intensive bottom purification to create a thoroughly purified and hygienic living environment for pets, providing 30% better efficiency in filtering pet hair with the outside attachable pre-filter specifically designed to filter pet hair and dust. Additionally, it features the innovative Photo Catalyst Filter, specifically designed to handle any pet-related odours, including Ammonia, Acetaldehyde, and Acetic Acid, with 94% better performance. Moreover, users can refresh the Photo Catalyst Filter easily by simply expose it to fluorescent or sunlight for the recommended duration.

Furthermore, the LG PuriCare 360? Alpha Pet offers superior air purification with its comprehensive filtration system. It includes the Safe Plus Pre-filter, which effectively captures large dust particles, followed by the HEPA filter, capable of eliminating over 99.999%⁴ of 0.01-micron dust particles and over 99.9% of airborne viruses⁵ and bacteria⁶. Additionally, the Deodorization filter is integrated to eliminate odours and airborne chemicals, while the Allergy Mode helps reduce allergens, and UVnano can eliminate 99.999%⁷ of bacteria inside the product. Moreover, the Plasmaster+ Ionizer feature further enhances air quality by reducing airborne bacteria and viruses. The Clean Booster efficiency is also boosted to perform 24% faster and longer⁸. The 360? design is a focal point, ensuring thorough elimination of pollution and the provision of clean air in all directions.

Mr. Amnaj Singhachan, Head of Marketing at LG Electronics (Thailand) Co., Ltd., added, "LG has been aware of the growth of the 'Pet Parents' trend where people think of their pets as one of their family members. Therefore, we have been determined to develop products to answer various needs for all groups of consumers and provide better features for them. LG PuriCare 360? Alpha Pet is one of our products that has been specifically designed for the ever-changing lifestyle of consumers who are now living with their pets. We believe this product will help promote hygiene and make cleaning more convenient for many families. At today's press conference, we also have a great opportunity to talk about tips on raising a pet with Neng - Sarun Naraprasertkul, a talented veterinarian who shared interesting knowledge and tips about pets with the audience, along with YoGhurt - Nattasha Bunprachom and Mix - Sahaphap Wongratch, representatives of pet parents, who also joined the press event to experience LG's air purifier for pets for the first time today."

With its eye-catching design in beige, the LG PuriCare 360? Alpha Pet is perfect for various styles of home decoration. The product comes in two models to fit different spaces: AS65GDBY0 and AS10GDBY0. The LG PuriCare 360? Alpha Pet's AS65GDBY0 model is available at 27,900 baht, and the AS10GDBY0 model is available at 43,900 baht. For more information, please contact LG sales representatives or call the LG Information Center at 0-2057-5757.

¹ Tested in an area smaller than 100 sq.m.
² Compared to 360? V filter
³ The recommended exposure duration is 3 hours every 2 months.
⁴ Model tested: AS062P series, Test date: 22 July, Test method SPS-KACA002-132:2021, Testing institute: Korea Conformity Laboratories, Test results: 99.999 percent of particles as small as 0.01 micron.
⁵ Eliminates 99.9% of viruses (as of April 14, 2020). Tested by Seoul National University Graduate School of Public Health. Viruses used in testing: mouse hepatitis virus (MHV; murine coronavirus) (coronavirus that can be transmitted to humans). Test method: ISO 20743.
⁶ Eliminates bacteria up to 99.9% (as of April 3, 2020). Tested by KTR Institute. Bacteria used in testing: Staphylococcus aureus, Klebsiella pneumoniae, Escherichia coli. Test method: ISO 20743 (quantitative test to determine the antibacterial effect of all antibacterial textile products including non-woven fabrics).
⁷ Tested by T?V Rheinland, it can eliminate bacteria. Effective in eliminating more than 99.99% of bacteria including Staphylococcus aureus (ATCC 6538), Staphylococcus epidermidis (ATCC 12228), and Klebsiella pneumoniae.
⁸ Tested in a test room size of 131 sq m (11.0 x 3.4 x 3.5 meters) using the product PuriCare AS351NNFA installed in the area with Clean Booster mode. The product was turned on and off at a temperature of 25 ? 1.0 degrees Celsius. Air velocity was measured at a distance away from the product. At 9 meters away from the air purifier and at a height of 3.3 meters from the ground, the air velocity was measured at 0.26 meters per second.