SiteMinder launches its platform on mobile, paves the way for a new chapter in dynamic revenue management in Thailand

SiteMinder's new mobile app comes alongside the government's announced intention to welcome 40 million foreign tourists by year's end. As the hotel industry braces for the normalisation of seasonal trends alongside the acceleration of international arrivals, the mobile app will play a vital role in enabling hotels to be responsive and adapt their revenue management strategies in real time.

Available in eight languages including Thai, today's release of the mobile app follows a Beta period which saw more than 800 users in over 60 countries sign up in spite of no marketing or promotion. It allows accommodation providers to forecast revenue performance and take targeted action whenever needed, using their personalised 14-day overview of rooms sold, revenue earned and best performing distribution channels. Unlike existing solutions, users can also respond to real-time booking demand by easily executing time-sensitive revenue management functions in-app, such as instant rate and availability adjustments, minimum and maximum stay length adjustments, and room sale closures until pricing is fully optimised.

SiteMinder's chief product officer, Leah Rankin, says SiteMinder's mobile app is a response to the thousands of hoteliers who for years have been accessing the company's platform for desktop from their mobile device. The release of SiteMinder's platform on mobile is about ensuring they and all accommodation providers have the continuous ability to maximise their property's revenue performance and take rapid action to avert risks.

"We are living in a new era of travel that brings with it new booking patterns and behaviours. Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost. That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated over US$45 billion in revenue from more than 115 million reservations, is officially in our customers' hands," says Rankin. 

"Without any marketing or promotion, we saw significant early signup volumes to our mobile app, which indicated the real need and demand for a mobile-optimised experience. It's an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move. It's also where trusted data ensures they don't miss out on ultra time-sensitive revenue opportunities, like demand-driving public events or changes in competitors' pricing, and where errors can be fixed within seconds, before any monetary or reputational damage occurs. These are capabilities that have traditionally felt too complex and large scale to execute, even on desktop. But this is the new era of dynamic revenue management, and mobility is at the heart of it."

SiteMinder's market vice president for the Asia Pacific, Bradley Haines, adds that hoteliers in Thailand stand to gain from the capabilities of the mobile app amid the growth of international travel in the country.

"The mobile app's availability in Thai underscores our mission to make revenue management hyperlocal and accessible to every hotel in the world," explains Haines. "Our customers now have the power to act faster than they ever could before and make critical decisions anytime, anywhere to boost their bottom line. This will be particularly vital in the coming year as international travel surges and hoteliers seek to keep pace with changing market demands."

One of the app's early adopters in Thailand is Chanchai Suwanakitti, General Manager at Hotel Tropicana in Chonburi, who says, "SiteMinder's mobile app is very easy to use. We can easily access our dashboard and adjust our room inventory or rate at any time. I have already recommended that some of my friends who use SiteMinder download the app to use."

SiteMinder's mobile app has been unveiled at ITB Berlin, where the company's revenue product consultant, Aimee Olley, will provide a keynote presentation about what the release means for the world's hotels.

• ข่าว SiteMinder