Diageo Supports Thailand's Tourism with Kenan Foundation Asia, Continuing the "Learning for Life Enhancement Program"

The COVID-19 pandemic severely impacted Thailand's tourism sector, affecting expenditure and causing repercussions for the food and beverage retail industries and SMEs. However, in 2023, there was a remarkable recovery, with the tourism sector growing by 76% and the hotel industry by 39%, employing over 4 million people, or 11% of the country's total employment. In response, the Learning for Life Enhancement Program adapted to meet industry demands, offering tailored curriculum addressing contemporary needs like critical thinking, workplace diversity, and CV writing, equipping participants with vital 21st-century skills. In addition, the program also collaborated with META We Think Digital to provide knowledge on cyber security for the participants, including scams, password security, and online purchasing

Over the past two years, the Learning for Life Enhancement Program has left an indelible mark by extending opportunities to over 3,000 beneficiaries, with a significant focus on empowering women and youth. This project aims to support unemployed individuals in the service industry, university students, and those enrolled in vocational and technical programs. Impressively, data analysis reveals that 72% of participants transitioned into gainful employment, underscoring the program's efficacy in bridging the gap between skill acquisition and industry demands. These skills, including communication, persuasion, negotiation, and English proficiency, have played a pivotal role in facilitating this successful transition. 

Shutchada Chandrangsu - CSR & Communications Lead, Diageo Moet Hennessy (Thailand) Co., Ltd. said: "We're excited to deepen our presence and support the government and Tourism Authority of Thailand in their efforts to promote less visited areas or secondary cities including further strengthening our commitment to Thailand's vibrant tourism industry. We will continue working with our partner, Kenan Foundation Asia, to upskill people in need and elevate Thailand's hospitality industry. This Learning for Life Enhancement Program was originated from Diageo's Learning for Life program first announced 16 years ago before becoming a part of our  'Society 2030: Spirit of Progress', a 10-year sustainability plan announced in 2020. plan. The Learning for Life program embodies our commitment to inclusivity and sustainability, aligned with the UN's 2030 Sustainable Development Goals. Through programs like the Learning for Life Enhancement Program, we aim to inspire and uplift communities. The initiative's success in Thailand underscores its vital role in both the economy and communities, signifying a significant milestone. It amplifies our impact and reaffirms our dedication to enriching lives, in harmony with Diageo's mission of celebrating life, every day, everywhere."

Through the Learning for Life Enhancement Program, Diageo Moet Hennessy (Thailand) and the Kenan Foundation Asia are committed to continue bolstering the tourism sectors of Thailand empowering individuals with essential skills to become qualified workers, fueling the resurgence of these industries post-pandemic.