Jaspal Group aggressively expands into the ASEAN market by winning the rights to import and distribute the MARIMEKKO and CAMPER brands in Vietnam and Malaysia

Jaspal Group or Jaspal Public Company Limited is gearing up to become a lifestyle fashion business leader in the ASEAN region and has another two world-renowned fashion brands under its belt - Finnish lifestyle brand MARIMEKKO and leading Spanish shoe design company CAMPER.

In its bid to expand across ASEAN, Jaspal Group is making inroads in Vietnam and Malaysia, where it has already opened a total of six MARIMEKKO and CAMPER stores.

Mr. Yosathep Singhsachathet, Deputy CEO of Jaspal Group (Jaspal Public Company Limited), said: "With the company's goal of becoming a leader in the lifestyle fashion business in the ASEAN region or 'Regional Fashion and Lifestyle Retailer', the company has continued to move forward with plans to expand its business overseas, both in the In-House Brand and Import Brands segments. The company has a total of 84 fashion brand stores overseas [as of June 30, 2023]. In the Import Brands group especially, the company has set a strategy to become a business that will quickly expand its brand portfolio and product categories by reaching new customer groups in a timely manner.

"In the past, most of the imported brands under the company's management were successful and received a good response from customers. As a result, Jaspal Group has gained the trust of world-famous fashion brand owners. Recently, Finnish lifestyle company MARIMEKKO, and CAMPER, one of the world's leading shoe design company from Spain, have entrusted Jaspal Group with becoming its agent for importing and distributing products in Vietnam and Malaysia."

Over September and October, Jaspal Group opened 6 MARIMEKKO and CAMPER branches, 4 of which are in Vietnam, including the first MARIMEKKO and CAMPER stores at Lotte Mall West Lake in Hanoi, the MARIMEKKO shop at Takashimaya Department Store in Ho Chi Minh City and the CAMPER shop at Vincom Ba Trieu 1 in Hanoi. In Malaysia, the company has opened one store each of MARIMEKKO and CAMPER in Kuala Lumpur's Suria KLCC Mall.

Currently, Jaspal Group holds the right to distribute and represent in various territories 11 world-class fashion and lifestyle brands, namely IPANEMA, ASICS, FRED PERRY, MELISSA, DIESEL, SUPERDRY, NEW ERA, CHAMPION, MANGO, MARIMEKKO and CAMPER.

MARIMEKKO is a world-renowned Finnish lifestyle brand. At its core is the art of printmaking, which combines fashion, design, art and architecture to create a wide range of fashion and lifestyle items including clothing, bags and accessories as well home furnishings ranging from textiles to tableware.

CAMPER, meanwhile, is one of the world's top shoe design companies from Spain with more than 140 years of shoemaking experience. The brand is committed to creating distinctive designs by employing exclusive concepts that result in not just eye-catching, unique products but also ones that are environmentally friendly. Over the years, CAMPER has consistently grown to become the world-famous name it is now.

"The unique designs and global reputation of the MARIMEKKO and CAMPER brands combined with Jaspal Group's strong standing in the lifestyle fashion business and its understanding and specialty in marketing methods in the ASEAN region, the company is confident that both brands will grow as successfully as planned. Jaspal Group aims to open more fashion brand branches overseas, adding a total of 62 stores between 2024 and 2025," Mr. Yosathep concluded.

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