Virgin Active reaffirms position as the provider of 'Premium Holistic Wellness' with the rollout of the Eyes Don't Lie campaign

Virgin Active, the world's leading premium wellness brand, continues to evolve in its commitment to be more than just a place to exercise. By adhering to the intention of being an exercise club, a place for physical recovery and relaxation, and a community that unites people from all walks of life, Virgin Active strives to comprehensively cater to the needs of all members. The club provides a variety of premium exercise classes and equipment to help create a holistic experience for members, while simultaneously taking care of the body and the mind. Moreover, to reaffirm its holistic approach to wellness, Virgin Active also places great importance on recovery after exercise, to help everyone maintain a strong and sustainable and healthy journey.

Julien Bera, Country Director of Virgin Active Southeast Asia says, "Virgin Active is the provider of 'premium holistic wellness,' that goes beyond just physical activeness and exercise. We do offer expertly curated exercise programs and top-of-the-range equipment, but we do not stop there. We are here to enable holistic wellness for the body, mind, and soul. Our goal is to redefine wellness, which includes relaxation and recovery, with amenities and programs that enable members to truly relax and recover, especially in a busy and chaotic city like Bangkok. Premium holistic wellness is not just something we say at Virgin Active; it is something we do. From facilities to amenities and our programs. A truly unique offering and positioning to establish in the fitness and wellness market."

With its commitment to redefine 'recovery,' Virgin Active is rolling out the "Eyes Don't Lie" campaign, which focuses on the authenticity conveyed through the eyes when the mind and body experiences relaxation and rejuvenation. As a brand that constantly innovates, Virgin Active is changing the way people see recovery, with new offerings such as Sound Bath and Reformer Recovery. Most recently, the club has brought in the latest technology from Hyperice to raise the standard of physical rehabilitation and active recovery to the next level.

Portable Relaxation

Hyperice is the newest premium portable massager technology from America, which is now available at all Virgin Active clubs. In line with Virgin Active's wellness offerings, the Hyperice devices are provided to help rejuvenate and relax one's muscles. It can also help to relieve muscle pains and stiffness in specific areas, stimulate blood circulation and reduce fatigue after exercising.. Various types of Hyperice massage machines are available in Virgin Active for members' use and usage is all-inclusive in its membership.

The solution to every ache and pain

Different areas of the body may require different types of relaxation aids. Therefore, Virgin Active is offering various options from the Hyperice range to meet the unique needs of every body part. Starting with the Hypersphere; a vibrating massage ball that helps to massage and relieve muscle tension in specific areas, such as under the feet, lower back, and hips. Followed by the Vyper; the High-Intensity Vibrating Roller used for massaging large areas of the body without focusing on specific muscle knots, suitable for the back, sides, calves, etc. Last but not least, the Hypervolt; a Percussion Massage Device that comes with a gun head that can be changed and adjusted according to individual needs, including the intensity of the vibration and the direction. The device can also be used on a variety of body parts, such as the palms, forearms, and shoulders. Moreover, members can use the massaging devices themselves for free, or enlist the help of a personal trainer (PT) for members who have applied for a PT service.

Emphasizing every relaxation

Julien Bera, Country Director of Virgin Active Southeast Asia "The decision to provide portable massage devices from Hyperice for our members' use, all-inclusive in their membership, is another step in Virgin Active's commitment to promote health and wellness for people living in Thailand. We believe that Hyperice's comprehensive functionality, handy size, and simple usage will elevate the experience and provide the enhanced recovery for all our members."

These easy-to-use relaxation tools from Hyperice will be available to all members of Virgin Active club from November 1st, 2023 at every branch, with no additional cost. For more information, visit all Virgin Active clubs and online via www.virginactive.co.th, Facebook @VirginActiveThailand, Instagram @VirginActiveThailand, TikTok @VirginActiveTH, LINE @virginactiveth.

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