PROUD reaps benefits from mega project, drives foreigners to settle in Hua Hin, as tourism recovers, "Vehha Hua Hin" sales continue to grow, attracting demand from Thais and foreigners for both living and investment.

PROUD reveals continued strong sales for the "Vehha Hua Hin" luxury condominium project under the "New Lifestyle Seaview Residences" concept. The project benefits from the rebound in tourism and the increasing number of foreign residents in Hua Hin, drawing demand for both living and investment from Thais and foreigners with the confidence mega projects like Thai Riviera, Land Bridge, Motorway Bang Khun Thian-Ban Phaeo and the dual track railway will drive Hua Hin's growth. PROUD is also ready to unveil 2 new extra-large room styles with panoramic sea views and superior facilities. Don't miss the "Unveil the New Precious" event from December 9-11 if you are in Hua Hin. Special pricing on rooms of all sizes, 10% discount on every unit, 1 baht gold giveaway, plus a choice of over 3 items worth over 1 million baht in free gifts until the end of the year.

Miss Proudputh Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (PROUD), revealed that the Vehha Hua Hin project has received good response from both Thai customers and especially foreigners, which account for 47% of total sales - a very high proportion for Hua Hin. There are both groups who will live there themselves and investors buying second homes. Part of this is benefitting from the recovery of tourists, especially the number of international tourists, which has rebounded by up to 360% between January-October this year compared to 2022. This has resulted in 13% higher occupancy rates than the same period last year.

In addition, PROUD remains confident that mega infrastructure projects will make traveling to Hua Hin even more convenient and faster. Examples include the recently finished Hua Hin airport runway extension, the double track railway that is set to begin operations in mid-December, and the Motorway Route 82 Bang Khun Thian-Ekkachai project, which, if completed in 2024, will link to the Rama III-Dao Khanong-Outer Ring Road motorway. This includes the government's continuous push for the Thai Riviera and Land Bridge projects, both of which will stimulate economic growth in the lower Central region. This will help both the buy-to-live and buy-to-lease markets for projects in the center of Hua Hin, as well as the outlook for the real estate market overall. We think Hua Hin will genuinely become the gateway to the South since it is so rich in every aspect—tourism, education, healthcare, sports clubs, etc.—and because its cost of living is still relatively low when compared to other provinces like Bangkok or Phuket. Originally, Hua Hin was already one of the world's top retirement destinations for foreigners. Families and younger expat groups have increased in Hua Hin, to the extent that 40,000-50,000 long-term foreign residents—a sizeable portion—are thought to be among the city's 130,000 total population.

The "Vehha Hua Hin" luxury condominium under the "New Lifestyle Seaview Residences" concept is a 31-storey, 364-unit project located on Phet Kasem Road, behind the Vana Nava Water Park and adjacent to Holiday Inn Vana Nava Hua Hin. With a single corridor design, every unit gets full sea views, plus over 2,700 sqm of superior common area including a large swimming pool, rooftop hot tub, kids club, sky theatre and much more to support the new lifestyle. Additionally, every room gets 5 years' free access to Vana Nava Water Park from contract signing, plus ongoing services from the adjacent Holiday Inn Vana Nava Hua Hin. This combination has driven strong sales, especially for the 101-349 sqm Penthouse Duplex rare collection which sold out quickly. In response to customer demand, two new layouts have been designed:

1. A 147 sqm Penthouse Horizon Bay starting at THB 22.39 million, with three bedrooms, a large living room, a wide balcony extendable to the living room, and special panoramic views from the sea to Khao Takiab mountain to sunset vistas.
2. One Bed Extra Bliss 2, with sizes of 59 and 61 sqm starting at THB 7.85 million, uniquely offering a spacious sea view balcony with full views of the sea and Khao Takiab. One bedroom plus multipurpose room can be customizable to requirements.

Other room types include the 56 sqm Two Bedroom with a spacious layout and large balcony with jacuzzi, the 45 sqm One Bedroom Plus with 1 bedroom and a multipurpose room alongside the balcony, and the 28 sqm One Bedroom. Every room comes with a Double Skin Balcony - a two-layer balcony that is flexible for indoor or semi-outdoor use. Additionally, the design ensures sea views from every functional area within the rooms.

Location is another key strength driving investment attraction, especially for the Vehha Hua Hin situated near Nong Kae. Data from Fazwaz shows this is the area with the highest rental demand in Hua Hin, making up 52% of total demand. Ranking second is Hua Hin city area at 28%, followed by Thap Tai and Khao Hin Lek Fai. Additionally, the Nong Kae area commands higher per sqm rental rates than other parts of Hua Hin. Average rental rate around Nong Kae is THB 428.57 per sqm, compared to THB 408.16 per sqm on average across Hua Hin city. This is another attractive attribute for investors looking at Hua Hin real estate.

Hua Hin project rental yields typically average 5.65%. Due to its excellent location and InterContinental hotel services, the recently relocated InterContinental Residences Hua Hin—another PROUD project—sees yields of 7-8%. With its prime location, stunning views of the sea from every unit, and extensive facilities, The Vehha should similarly be able to outperform the market in terms of rental returns.

If you're in Hua Hin on December 9-11, make sure not to miss the unique "Unveil the New Precious" event at The Vehha Hua Hin. Get 10% off on all units, a one-baht gold giveaway, and a choice of over three complimentary gift packages, including an iPhone 15 Pro*, a stay at the InterContinental Hua Hin Resort, and a The Mall voucher, starting at THB 3.59 million, to experience the ultimate valuable residence with special promotional room rates.

Interested visitors can fully immerse themselves in the exclusive sea views at the 25th floor exhibition gallery of Holiday Inn Resort Vana Nava Hua Hin every day.

For more information, please visit https://bit.ly/unveilthenewpreciousnews or Tel. 02 026 8999 Facebook: Proudrealestate LINE OA: @proudrealestate