ICONSIAM Marks 5th Anniversary as the Ultimate 'Global Destination,' Winning the Hearts of Local Visitors and Tourists Worldwide

• ICONSIAM celebrates five years of remarkable success, reaffirming its global recognition with an impressive collection of 25 prestigious awards from leading international organizations. It has firmly established itself as a new 'global destination' and an iconic symbol of Thailand, nestled along the majestic Chao Phraya River.
• It has emerged as a role model for sustainable urban development projects, collaborating with partners across various sectors. This project has transformed the Thonburi side into a thriving hub for both business and tourism along the Chao Phraya River, fostering the growth of SMEs and making them a favorite among global tourists. Furthermore, it has played a crucial role in distributing income to over 12,700 small-scale entrepreneurs in SOOKSIAM and ICONCRAFT.
• ICONSIAM experienced a substantial 25% growth in revenue during the first half of the year. It holds high confidence that the last quarter will witness an impressive 70% surge in visitors.
• A 500-million-baht investment is earmarked to harness the power of Thai creativity. Aligned with the government's initiatives, this investment is designed to extend the outcomes and allow them to shine on the global stage, thus stimulating the economy and captivating both domestic and international tourists alike.
• ICONSIAM has developed a comprehensive marketing strategy for commemorating the 5th anniversary by forming collaborations with five international partners from five countries, including China, Hong Kong, Japan, Australia, and France.

ICONSIAM, a visionary mega-complex project along the Chao Phraya River that symbolizes the future world and serves as an iconic symbol of Thailand's prosperity, proudly announces its 5th anniversary of monumental success. It stands as a game changer in the business landscape, elevating ICONSIAM to a globally acclaimed and essential destination.

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., expressed, "ICONSIAM is immensely proud to announce the successful fulfillment of a vital mission, in line with the visionary objectives set by our three co-investors: Siam Piwat, Charoen Pokphand Foods Public Company Limited, and Magnolia Quality Development Corporation Limited. The project has indeed become a magnetic force that has positioned Thailand as the foremost destination in the hearts of people worldwide. Today, ICONSIAM has been praised by both Thai citizens and visitors hailing from every corner of the globe as a new global destination and a genuine symbol of Thailand along the banks of the Chao Phraya River."

Mr. Supoj furthers emphasized that over the course of its remarkable five-year journey, ICONSIAM has emerged as a pivotal game-changer and a crucial driving force that has contributed significantly to fortifying Thailand's economy in the aftermath of the recent economic crisis. It has successfully established a new epicenter for both business and tourism along the Chao Phraya River and the Thonburi side of Bangkok, ushering in widespread prosperity and benefits for all. By 2024, ICONSIAM has set an ambitious target to increase the number of both Thai and foreign tourists in the Chao Phraya River area by more than 50% compared to 2019. This strategic initiative aims to bring about diverse benefits, not only to the surrounding communities but also to all businesses operating along the Chao Phraya River.

ICONSIAM has attracted over 5,000 million baht in foreign investments, a development that has led to the creation of more than 300,000 jobs. Additionally, it has significantly increased the land value along Charoen Nakhon Road and the vicinity of ICONSIAM, with land prices surging by over threefold. Consequently, the average land and building tax value has risen by 217%. Furthermore, the government sector has been actively involved in ongoing infrastructure enhancements, including the expansion of a transportation network encompassing the Purple Line, Blue Line, and Golden Line. This initiative extends travel options for both residents and tourists, encompassing car, skytrain, and boat transportation, thereby offering diverse and convenient travel choices. These efforts are reinvigorating the business ecosystem along the Chao Phraya River, restoring vibrancy and vitality to the area.

"ICONSIAM is regarded as one of the most iconic projects, serving as a convergence point where the best of Thailand meets the best of the world. It embodies the concept 'The Best of Thailand Meets The Best of The World,' seamlessly blending the rich tapestry of Thainess in all its dimensions with the marvels of wonders from every corner of the globe, all coming together to shine in the heart of Bangkok. We serve as a role model for the development of urban projects grounded in sustainability principles. Our approach revolves around the strategy of 'Co-Creation,' fostering collaboration and generating shared benefits for all stakeholders through the concept of 'Creating Shared Value.' This strategy enables our sustainable growth in tandem with all sectors, producing a positive impact on society, the community, and the environment. It stands as an integral part of our journey to elevate ICONSIAM to global greatness," said Mr. Supoj.

"This victory has been made possible through the collaborative efforts of all our partners across various sectors, encompassing the government, private sector, civil society, and the communities closely linked to our projects. Hence, on this momentous occasion of ICONSIAM's 5th anniversary, we extend a heartfelt invitation to all sectors to come together and celebrate under the theme 'The 5th Anniversary of The ICON Unrivaled.' Together, we can reaffirm to the world that Thailand stands on par with any nation across the globe."

Further evidence of success lies in the continuous growth of operating results over the past five years. Additionally, ICONSIAM's commitment to supporting SMEs is showcased through the distribution of income to 12,700 small entrepreneurs within SOOKSIAM and ICONCRAFT.

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., has shared that ICONSIAM's operating results continue to exhibit consistent growth. Particularly the performance in the first six months of 2023, the company's income surged by an impressive 25% compared to the previous year, 2022. ICONSIAM has successfully established a loyal customer base, encompassing both affluent Thai residents and discerning foreign tourists. Its strategy revolves around delivering exceptional experiences that exceed expectations while consistently organizing world-class events and positioning itself as a hub for exhibiting both Thai and world-class art pieces. Under the guiding principle of 'Collaboration to Win,' ICONSIAM has achieved resounding recognition as a world-class destination. This accomplishment has led to an environment where allied partners thrive together.

"We take great pride in the remarkable business growth of ICONSIAM, which has shared its success and prosperity with many of its neighboring allies, particularly the SMEs located in SOOKSIAM on the G floor of ICONSIAM. In the last five years, over 12,700 small-scale entrepreneurs have thrived alongside us, contributing to the transformation of SOOKSIAM into a renowned city that delights tourists and gains extensive attention on social media platforms worldwide. This benefit has also extended to an additional 840 Thai brands within ICONCRAFT, being located on on the 4th and 5th floors, showcasing the craftsmanship of Thai artisans to the eyes of travelers from all corners of the globe," said Mr. Supoj.

Mr. Supoj furthers elaborated that in alignment with the government's policy to support and invigorate the economy while drawing both domestic and international tourists, a comprehensive campaign has been devised to commemorate the 5th anniversary of ICONSIAM. As part of this initiative, a substantial budget of 500 million baht has been allocated to create an extensive marketing plan, encompassing grand spectacles, world-class events, enticing promotions, and a plethora of engaging entertainment activities. Thailand's diverse soft power assets are harnessed as a compelling magnet to entice visitors from all walks of life. This initiative is set to roll out from October 2023 to February 2024, spanning a five-month period. With these efforts in place, there is strong confidence that the last quarter of this year will see a 70% increase in visitor numbers.

Thapanee Kiatphaibool, the governor of the Tourism Authority of Thailand (TAT), expressed, "ICONSIAM is a source of immense pride for Thai people. The name ICONSIAM shines as a prominent highlight of Thailand and stands as a foremost landmark that draws a substantial number of tourists to our country. ICONSIAM fulfills a wide spectrum of needs, serving as a cultural hub, offering diverse activities and culinary delights, and showcasing traditional festivals. All these elements constitute Thailand's soft power. TAT extends its heartfelt gratitude to ICONSIAM for its contribution to stimulating the tourism economy of Thailand."

Bangkok governor Chadchart Sittipunt remarked, "When it comes to the key to the city's success, the government sector plays a vital facilitating role. However, it's noteworthy that many projects are also effectively driven by the private sector. In the past, ICONSIAM has curated numerous engaging waterfront activities, among them a captivating kite flying festival. This event proved to be enchanting as it provided families with an opportunity to participate in activities that are often rare to come by. Additionally, the iconic countdown event held at ICONSIAM has gained international recognition, firmly establishing itself on the global events map. These examples underscore the fact that a city's success cannot rely solely on the government's efforts. While the government plays a crucial facilitating role, the private sector often does better in organizing events and understanding the preferences and interests of tourists."

"This year marks our dedicated focus on leveraging soft power to stimulate tourism. The government is also planning an initiative called 'Colorful Bangkok' to infuse the city with colorful activities. Especially during the festive month of December, the city will come alive with the Winter Festival. It's imperative that we collaborate closely, and the benefits will be reaped by both the city and the nation. Together, we aspire to make our city a welcoming and vibrant place for all."

Sanan Angubolkul, Chairman of the Board of the Thai Chamber of Commerce and the Board of Trade of Thailand, said, "The operations and achievements of ICONSIAM, now celebrating its 5-year anniversary, have undeniably demonstrated its ability to noticeably enhance the quality of life for people in the Thonburi side of the city. Simultaneously, ICONSIAM serves as a pivotal landmark in shaping Thailand's image, contributing significantly to the nation's economy and providing economic support to people, especially SMEs. This support facilitates the continuous growth of business operators, spanning from large enterprises to medium-sized and small-scale businesses."

Aliwassa Pathnadabutr, Chairman of CBRE (Thailand) Company Limited, noted, "The rise of ICONSIAM should be viewed as a significant value addition to the surrounding region, particularly in the Charoen Nakhon-Khlong San area. Its presence has ignited interest among project developers and investors, leading to a rise in land prices, which have increased more than threefold. Along the river next to Charoen Nakhon Road, land prices have risen from a range of 150,000 to 250,000 baht per square meters to an impressive 800,000 to 900,000 baht per square meters. Similarly, across the street on Charoen Nakhon Road, prices have seen a remarkable increase, rising from 150,000 baht per square meters to 640,000 baht per square meters as of today. Furthermore, the enhancement of infrastructure and transportation systems, encompassing road networks, rail systems, and waterways, has made the Charoen Nakhon-Khlong San area even more appealing."

Commander Prinya Rakwathin, President of the Association of Chao Phraya Commerce and Business, remarked, "When we reflect on the launch of ICONSIAM five years ago, we must acknowledge that its inauguration served as an immensely powerful draw for businesses along the Chao Phraya River, spanning the entire route from Bangkok Bridge to Pinklao Bridge. ICONSIAM has added a vibrant and enriching dimension to the experiences of both Thai residents and foreign visitors in Thailand. Its positive impact extends to stimulating the economy for businesses along the Chao Phraya River, yielding favorable outcomes across various aspects, including the passenger ship system, tour boats, hotels, condominiums, and a variety of riverside activities. This has significantly boosted growth figures within the tourism business sector along the Chao Phraya River."

Assoc. Prof. Dr. Niramon Serisakul, Associate Professor in the Department of Regional and Urban Planning at the Faculty of Architecture, Chulalongkorn University, and Director of the Urban Design and Development Center (UddC), stated, "ICONSIAM and UddC have been longstanding partners, working collaboratively to contribute to the development of the Kadi Chin-Khlong San area. Our collaboration extends beyond physical enhancements, covering the creation of green spaces in the neighborhood, bridge planting initiatives, and adjustments to public parks. In addition, we actively engage in organizing events and activities to raise awareness about the cultural heritage district, which represents a rich tapestry of multiculturalism, encompassing Buddhist, Christian, and Islamic influences. We have also provided support for the establishment of the Kadi Chin-Khlong San Community Foundation, an organization that serves as a unifying force for networks driving the development of the district."

Asst. Prof. Dr. Tatchaya Wannabovoradet, Dean of the Faculty of Humanities and Social Sciences at Bansomdejchaopraya Rajabhat University, commented, "Typically, a department store is just a retail space. However, ICONSIAM has set higher aspirations, establishing a new standard for business institutions that are committed to community engagement. It has successfully fostered collaboration among the private sector, higher education institutions, the youth of the nation, and the local communities. This partnership leverages soft power and localization to showcase the unique arts and cultural highlights of the community on a global stage. The goal is to facilitate the development and sustainable growth of the community."

Krisana Lalai, the president of Friendly Design for All Foundation, emphasized, "Individuals using mobility aids rely heavily on critical infrastructure, particularly universal design architecture. This design ethos ensures that every visitor feels a sense of friendliness and warm welcome through the design elements. ICONSIAM stands as a benchmark for Thailand's preparedness in this regard. The space is thoughtfully designed to be welcoming to all, regardless of their ethnicity or religious beliefs. It has built an environment where we don't feel disabled or burdensome to those around us. It's a place that embraces inclusivity, ensuring no one is left behind or isolated in the car."

The 5th-anniversary celebration promises to be an extraordinary event, offering an experience that goes beyond expectations. ICONSIAM has partnered with five distinguished partners from five different countries to craft a grand spectacle, featuring world-class events and a multitude of engaging entertainment activities.

ICONSIAM's Managing Director, Supoj Chaiwatsirikul, has announced a special promotional campaign in collaboration with KBank Credit Card. This campaign, titled "ICONSIAM - The 5th Anniversary of The ICON Unrivaled," will run from November 9, 2023, to January 14, 2024. During this special campaign, participants will have the chance to win exciting prizes, including a Tesla Model 3 electric car, exquisite diamonds from the Jubilee brand, travel miles from Qantas Airline, and a host of other valuable prizes, collectively worth over 20 million baht. Additionally, ICONSIAM has partnered with Klook, Trip.com, and KKday to create a dedicated campaign catering to tourists who visit the shopping complex.

Moreover, ICONSIAM will provide an Exclusive Welcome Package to tourists staying in 14 partner hotels, aiming to deliver joy and ensure an exceptional shopping experience for all customers during the special occasion of ICONSIAM's 5th anniversary.

ICONSIAM is also collaborating with five partners from five different countries to organize the remarkable "World Collaboration" phenomenon, celebrating its tremendous success. Spanning from October 2023 to February 2024, there will be an extensive and dynamic five-month series of marketing activities aimed at invigorating the economy and drawing tourists. This initiative solidifies its position as Thailand's premier 'Global Destination,' offering the most diverse and comprehensive world-class entertainment festival.