COSMEX 2023, Most Comprehensive Beauty Event Ready for Participants to Design New Look of Business Success, November 7 - 9, 2023.

Mrs. Varaporn Dhamcharee, Managing Director of RX Tradex (formerly known as Reed Tradex), ASEAN's leading exhibition organizer, revealed that COSMEX 2023, which showcases manufacturing technology, contract manufacturing services or OEM, and packaging for cosmetics, personal care products, and dietary supplements, is all geared up and excited to welcome all beauty industry operators. This event aims to provide valuable information that can assist the participants in becoming more competitive and thrive while acquiring components for business success.. It will take place from November 7 - 9 at Hall 100 of BITEC under the theme of "For the Look of Success," allowing entrepreneurs to realize their dreams and come design and define the look of success for their businesses. This year, COSMEX will again be co-located with "in-cosmetics Asia," the leading event in Asia Pacific for personal care ingredients, which will be held in Halls 101 - 104 at BITEC.

The beauty industry is one of the constantly-growing industries. According to Euromonitor, in comparison to the global market, the cosmetics and personal care market in Asia Pacific is significantly large. It is projected to account for 67% of the global market, with a value exceeding 13 trillion THB by 2027. The domestic market continues to experience continuous growth. According to the Trade Policy and Strategy Office's data from 2022, the domestic market expanded by 12.1% when compared to the previous year, amounting to a value of 25,953.6 million THB. It is expected to expand by 10.4% this year, equivalent to a value of 28,651.2 million THB.

Regarding exports, the Ministry of Commerce reported that, in the past year, products falling under the categories of cosmetics, soap, and skin care products had an export value of 112,859.69 million THB. This marked a 17.4% increase from the previous year. The top export products were hair care followed by cosmetics and skincare, soap, oral and dental care products, deodorants, shaving and bath products, and perfumes and fragrances. The top 5 countries we exported to were Japan, the Philippines, Vietnam, Australia, and China. For the first 8 months of this year, the export value reached 76,090.65 million THB, which is a 2.32% increase compared to the same period in 2022. Cosmetics and skincare products have become the topmost export followed by hair care, oral and dental care, soap, deodorants, shaving and bath, and perfumes and fragrances products.

There are four key trends that are currently spreading globally and will continue to be popular until 2024: The Conscious Beauty trend emphasizes beauty from within, focusing on environmentally friendly, 100% natural, cruelty-free products that also benefit communities and society. It has become a value for many new-generation consumers, leading them to choose products that align with their values. A prominent market research firm, Mintel, has revealed trends in the beauty industry. The first trend is NeuroGlow which involves holistic self-care, including the consumption of dietary supplements that promote physical health and healthy skin. Mintel reports that 70% of consumers in the U.S.A. are willing to buy products that enhance skin beauty and improve mood, even if they are more expensive. The Beauty-AI trend is gaining prominence as it transforms the beauty industry by utilizing data, such as feedback from social media, lifestyle, environmental factors, and genetic information, to analyze and develop personalized products. It involves virtual beauty assistants that provide customized advice and recommendations based on individual needs. Finally, the Sophisticated Simplicity trend is driven by consumers who value ingredients in products more than external packaging; they decide which products to buy based on ingredient information and are willing to pay more for effective products.

"Have been actively contributing to the growth of the beauty industry by organizing COSMEX for the 8th consecutive year, RX Tradex has witnessed significant developments throughout this journey. Therefore, we would like all Thai business operators, especially SMEs, which make up the largest portion of the beauty industry, to have the opportunity to explore the global scene, observe trends, and discover new innovations. Importantly, we want them to see how success in the beauty industry can take shape. Participants at the event will have the chance to update themselves on beauty industry trends or discover new trade partners to incorporate into their own products," stated Mrs. Varaporn.

Within the event, there will be showcases of the latest technology, machinery, and equipment for manufacturing cosmetics, personal care, and dietary supplements products. This will also include OEM manufacturers, packaging services, beauty devices, and finished goods. In total, over 200 companies and more than 200 brands from 22 countries have filled booths for COSMEX 2023. It is expected that this year's event will see no fewer than 25,000 participants. Key highlights not to be missed at this year's event include exhibitors such as PRONOVA LABORATORIES, a manufacturer of such a renowned dietary supplement product, VISTRA, who is participating in COSMEX for the first time; GREENSVILLE, a part of the Osotspa Group, who manufactures personal care and cosmetics for leading brands; and DOCTOR JEL, one of the five manufacturers of dietary supplements, cosmetics, and body care products, capable of producing and researching medical dietary supplements. Also, HP and 4 of their partners, who are experts in digital printing for packaging labels, will be presenting new innovations under the concept of "Possible Print City." Visitors can also meet with AZTECH INNOVA, an importer and distributor of medical equipment in the beauty industry who will also be providing consultancy services for beauty clinic entrepreneurs in terms of business operations as well as marketing and advertising. Furthermore, there will be a "COZ MAGIC" special showcase which will feature highlights from 10 exhibitors presenting the wonders of their products and services. There will also be new exhibit profiles including Beauty Devices exhibiting beauty technology and equipment and COSMEX Beauty and Health showcasing finished products.

Furthermore, over the course of the three days, there will be ten intriguing seminars featuring speakers well-known in the beauty industry and social media. These seminars will be held inside the event hall and will include the following topics:

• "Thai Cosmetics Overview: Updating the New Global Trends" with executives from the Thai Cosmetic Manufacturers Association as speakers.
• "Revealing the New Direction of the Beauty Business" by speakers from the Thai Cosmetics Cluster Trade Association.
• "The Insight of Thai Skin: What Skincare Industry Should Know " featuring research conducted with 1,000 Thai individuals, to be revealed by the researcher and the owner of the brand, the AMT Skincare.
• "Inside the World of A-list Content Creators," with a renowned content creator, Art - Papangkorn Khemjirachot, a member of Powerpuff GAY, sharing ideas on how to create unforgettable content.

COSMEX 2023 is scheduled to take place from November 7 to 9, 2023, between 10:00 AM and 6:00 PM at Hall 100, held in conjunction with in-cosmetics Asia at Halls 101-104, BITEC (Bangkok International Trade & Exhibition Centre). You can find event details and pre-register for free admission for both events (valued at 500 Baht), which is a limited time offer until November 5, 2023 by visiting www.cosmexshow.com. For further inquiries, you can call 0 2686 7222 or email [email protected].

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