Haier Ranked First Globally in Retail Sales of large Household Appliances at Euromonitor International's 2023 Award

Haier, the leader in global production and innovation of electrical appliances and electrical appliance brands, reaffirming the position as the world's number 1 leading brand by winning the Euromonitor International Awards 2023. Since 2009, Haier Smart Home has consistently gained continuous international recognition from users. The company employs a three-tier brand strategy and utilizes digital transformation to reach customers.According to reliable research data from Euromonitor International, in the year 2022, Haier achieved the highest retail sales in the global large household electrical appliances category, ranking first in the world. This marks the 15th consecutive year that Haier has been recognized as the global leader in household electrical appliances. The product categories receiving the highest consumer acceptance and sales globally including:Refrigerators (holding the top sales position for 16 consecutive years)Washing machines (holding the top sales position for 15 consecutive years)Wine coolers (holding the top sales position for 14 consecutive years)Freezers (holding the top sales position for 13 consecutive years)