SCB WEALTH embraces becoming a 'Digital Bank with Human Touch,' winning Best Private Bank for Digitally Empowering RMs award

Dr. Sathit Pongtanya, First Senior Vice President of the Wealth Planning and Family Office, and the Wealth Platform at Siam Commercial Bank's Investment Office and Product Function, proudly represented the Wealth Banking Group in receiving the prestigious Best Private Bank - Digitally Empowering RMs award at the Global Private Banking Innovation Awards 2023 at Raffles Hotel, Singapore . These awards celebrate outstanding achievements in product development and innovation within the financial industry. The event was organized by The Digital Banker, a trusted international news agency recognized as a leader in financial news and research in Asia, collaborating with financial service providers worldwide.

During his acceptance speech, Dr. Sathit emphasized the challenges and opportunities faced by SCB WEALTH during its digital transformation journey over the past few years. He reaffirmed the bank's commitment to its mission of becoming a "Digital Bank with a Human Touch," ensuring a customer-centric approach to service development that truly caters to every customer need. The development of the Wealth Platform, tailored to meet the unique requirements of clients, stands as a testament to this commitment. Winning the award solidifies Siam Commercial Bank's position as an innovative leader in providing comprehensive services to its customers.

Dr. Sathit further expressed the bank's determination to advance the Wealth Platform, likening it to an advanced and personalized investment tool presented to customers through a team of Relationship Managers (RMs). These RMs play a vital role in providing close guidance and assistance to customers. The key highlights of the platform include:

1. Holistic Planning: Offering a comprehensive investment planning service that incorporates strategies and investment perspectives from the SCB CIO Office Team.
2. Expertise and Timeliness: Providing in-depth investment expertise and timely advice.
3. Transparency: Offering clear and transparent details about investment products.
4. Flexibility: Allowing customers to invest in a diverse range of investment options and adjust their investment allocations as needed.

This pursuit of excellence in service delivery is a crucial mission for Siam Commercial Bank, especially as it navigates the changes brought about by the digital age. Recognition through awards not only validates the quality of the Bank's services but also enhances the customer experience and their appreciation for digital banking.