Dentsu held 'dentsu Decode 2024,' emphasizing AI-powered 4C redefines Complete Commerce and shifts the new frontier of E-Commerce as the #1 Thailand media agency leader

Dentsu Thailand, a global pioneer in the integrated communication solutions, is ushering in a new era of e-commerce with the highly anticipated dentsu DECODE 2024 summit. This groundbreaking event, held at the Grand Hyatt Erawan, sets the foundation for a series of collaborative knowledge-sharing summits with significant e-commerce industry pioneers such as Digital Economy Promotion Agency (depa) of Thailand, as well as media partners AnyMind Group, One31, Thairath, Workpoint, and CleverTap.

Dentsu DECODE 2024 introduces the transformative concept of "Complete Commerce," offering fresh perspectives on navigating the ever-evolving e-commerce landscape. In a time marked by economic uncertainty, businesses are actively seeking innovative approaches to engage customers, deliver substantial value, and elevate customer relationships.

Complete Commerce in the Modern Age

This summit is dedicated to delving into the dynamic shifts in consumer behaviour and media consumption. Diversification and convergence are at the forefront, with content platforms seamlessly integrating commerce and commerce platforms embracing advertisements and content. This ongoing transformation challenges marketers to ingeniously rethink their engagement strategies to drive monetization. History bears witness to the fact that economic uncertainty acts as a crucible for creativity, particularly in the realms of business and media. dentsu DECODE 2024 will unveil strategies designed to harness the power of identity, context, and attention as pivotal drivers of growth in this ever-evolving landscape.

" Experience is the new branding, and innovation is our differentiator. In this era of modern marketing, CMOs have a pivotal role to play in driving profits and elevating business value. Customer and design experiences will be the linchpins for creating enduring brands. Our media investments must be valuable and efficient, seamlessly connecting with consumers. We integrate data, creativity, innovation, and AI to champion customer-centricity. We're here to weather media landscape changes and win hearts with the People Experience, driving infinite growth in our clients' businesses. Let's fuel the creative economy and nurture a thriving e-commerce ecosystem for continuous, significant growth.", Oliver Kittipong Veerataecha, Group Chief Marketing Officer-Brand Innovation, dentsu Thailand.

In the ever-evolving landscape of e-commerce, cultivating exponential growth requires a comprehensive approach, and at dentsu, we present the 4C framework to navigate this dynamic terrain to drive excellence across all commerce channels. It's a holistic journey towards e-commerce success, and we're here to lead the way.

Cultivate exponential growth of e-commerce with AI-POWERED 4C.

1. CAPTURE: Recognize current customer challenges, foresee future e-commerce trends.
2. CURATE: Elevate customer experiences with seven effective strategies and dentsu's tools. Optimize omnichannel interactions."
3. CREATE: Design a roadmap for scalable customer experiences aligned with your growth plan.
4. COLLABORATE: Drive excellence across commerce channels through strategic partnerships and AI-powered omnichannel solutions.

"In our journey through e-commerce, we must CAPTURE the essence of today's challenges while anticipating tomorrow's trends, CURATE exceptional strategies to enhance the customer experience, CREATE a roadmap for scaling future experiences today, and COLLABORATE strategically to champion excellence across all channels, empowered by AI-driven solutions." Wisarn Sirijantanon, CEO of dentsu media service line and CARAT Thailand.

"Summit participants aspire to construct brands rooted in distinctive experiences, ideas deeply connected to culture, and authentic brand actions. In the face of the evolving role of AI, the intricate media ecosystem, and the shifting cultural landscapes, their optimism for the industry's future remains unwavering. dentsu DECODE 2024 is a visionary voyage into the future of commerce, offering profound insights, innovation, and strategic approaches to flourish in an ever-evolving connected world." Sanjay Bhasin, CEO of dentsu SEA concluded.(Group photo from left to right) Chanchai Pongsanan, MD & Head of Performance Marketing, dentsu, Oliver Kittipong Veerataecha, Group Chief Marketing Officer-Brand Innovation, dentsu, Sanjay Bhasin, CEO, dentsu SEA, Wisarn Sirijantanon, CEO of dentsu media service line and CARAT Thailand, Apirada Benchakaranee, Customer Experience Business Lead, dentsu, and Suppakit Limboonsong, Managing Director, iProspect.  

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