TikTok Reshapes e-Shopping Experiences and Unleashes E-Commerce Potential via the Introduction of First TikTok Shop Shopping Center in Thailand

The global e-commerce growth rate for 2023 is forecast at 10.4%, bringing global ecommerce sales worldwide to $6.3 trillion stated in the Global Ecommerce Sale Growth report. Meanwhile, Thailand's e-commerce market value is expected to grow by 13% this year, according to sector pundits. The Thai e-commerce Association said that the country's e-commerce is on course for a five-fold growth over the next three years. It is within these opportunities that TikTok sets its sights via the opening of the Shopping Center in Thailand.

The launch of the Shopping Center in Thailand is expected to reshape the current retail journey, and transform how brands connect with communities. This will help drive exciting shopping moments for everyone through an infinite loop of discovery, consideration, purchase, review, and participation. It will serve as home to a new kind of shopping culture, where a single piece of content can quickly go viral and create demand globally, and where consumers can quickly discover promotion campaigns, shoppable content, and access to a variety of product assortments within one tab.

According to Kornnikar Niwatsaiwong, TikTok Shop Lead-Thailand, "We are constantly exploring new ways to meaningfully connect brands with creators and our community, to go from discovery to action in a matter of seconds and drive business results."

Spontaneous, authentic and entertaining content is created every moment in TikTok, and forming the next online shopping trend called Shoppertainment.

"The Shoppertainment experience at TikTok combines what makes TikTok unique - fun and entertaining content, followed by commerce to drive business outcomes and connect brands, sellers and creators with our community," she added.

Infinite opportunities

Big opportunities go with the launch of the Shopping Center in Thailand. The Marketing Science Global Retail Path to Purchase Study of 2021 conducted by Material indicated that the TikTok community is 1.5 times more willing to purchase something they discover on the platform, while 37% of TikTok users immediately purchase something they discover through the platform.

Thailand ranks top globally in terms of TikTok user penetration. Up to 50% of social network users in the country use the platform at least once per month. With the massive number of Thai users, TikTok Shop presents infinite opportunities for brands and sellers to ride on e-commerce solutions and shoppertainment experiences.

Central hub

TikTok Shop's Shopping Center will serve as a central hub where users can easily discover promotions, wider product assortment from across TikTok Shop's community, as well as manage their orders all natively within one tab.

"Our newly launched Shopping Center in Thailand paves the way for users, shoppers, and merchants to explore more. We aim to educate shoppers about Shopping Center and its functionalities, in order to bring an improved and simplified shopping experience," she explained.

She further explained that "the TikTok Shop Shopping Center was developed to also enable merchants to unleash the e-commerce potential of TikTok even more, and create new and bigger business opportunities."

Educating the business community and driving more awareness are currently in the pipeline to pave the way for the Shopping Center to thrive in Thailand.

Easy shopping

The launch of the TikTok Shopping Center focuses on providing a trusted, convenient, and one-stop shopping experience.

Located next to the Home button, the Shopping Center enables TikTok Shop merchants to unleash the e-commerce potential of TikTok. It simplifies the user buying experience and provides increased visibility for merchants and their products, creating new monetization opportunities at no additional cost.

TikTok Shop is streamlining the shopping journey in the Shopping Center, where users can efficiently find the product via search and recommendation, or directly access anything related to shopping activities in one tab. This tab also allows users to view orders, carts, shopping history, chat with sellers, and set addresses and payment methods.

Driving sales

Merchants can enjoy new e-commerce solutions via user-friendly features designed for an active shopping experience and fostering repurchase.

Products in the Shopping Center have been divided into categories, such as health and beauty, women's apparel, electronics, home appliances, household items, food, and more, so that users can search and buy items quickly and easily. There is also a Flash Sale at the top of the page with a timer countdown, so that users do not miss information about items that are on sale.

Merchants can see how their deals are performing and review business promotions via Analytics hub, including accumulated revenue, traffic conversion channel, and product trends in a user-friendly dashboard. Merchants can unfold revenue data from each touch-point from the buyer's journey throughout the purchase funnel.

Inspiring creativity

TikTok continues to flourish as a globally trusted entertainment driven by a community that consistently inspires creativity. Here in Thailand, it will continue to do so and even more in the days to come.

"We will continue to bring joy to Thai people and ensure our responsible growth. TikTok will continue to help Thais to discover more happiness and growth opportunities. We will continue to inspire Thai content creators to pursue their dreams, and local Thai businesses to grow and become even more successful. Remember that whatever your goals are in life, TikTok is a Place for You," concluded Kornnikar Niwatsaiwong.

Register now to scale your business performance to greater heights today: https://seller-th.tiktok.com/account/register?channel=SC_PR

• ข่าว the Marketing