V-Click Technology Held "China's Travel Rebound: Unlocking Digital Touch Point with Chinese Travelers" Seminar for Brands and Marketers

Based on latest data from China's Ministry of Foreign Affairs, more than 2.87 million Chinese tourists had travelled overseas during the Chinese New Year after over 3 years of lockdown due to the COVID-19 pandemic, with Thailand remaining the number one destination. V-Click, therefore, saw the opportunity to help brands and marketers develop greater understanding about how to capture Chinese targets and seize the potential of this massive market, by organising the seminar, bringing together experts and industry leaders from China's leading online travel, advertising and mega digital firms, namely Mafengwo, iClick, V-Click and Baidu International to share ideas on strategies and in-depth insights on the latest consumer behaviour trends specific to Chinese tourists.

Eric Cheng, Vice President, APAC & EMEA of iClick Interactive, said, "We are excited and delighted to organise this seminar to share our unique digital strategy ideas to help Thai brands and marketers design marketing solutions to attract Chinese tourists. We are confident brands and marketers would gain in-depth information and tips that they will be able to use to create effective campaigns and treasured experiences for this consumer group, which is one of the world's fastest growing and most important markets."

At the event, experts from the marketing technology industries came together to share their valuable insights. The presentations were kicked off by Kredrada Benjaathonsirikul, Business Development Director, VGI PLC, who shared information on the combined power of VGI's vast database and V-Click's technology to help brands in Southeast Asia reached their target markets, including Thai office workers with high purchase power and the growing number of Chinese consumers residing in the country through the 1,523 VGI POV SCREENS that are installed in more than 195 buildings.

Yoyo Liu, Senior Manager of International Partnership of Mafengwo, China's leading Online Travel Agency (OTA) and travel platform for new generation Chinese travelers shared latest analysis on the top destinations in Thailand among Chinese tourists based on most searched information which include Phuket and the country's various Night Markets. Moreover, Yoyo Liu shared that snowboarding, hiking and cycling were favourite activities of the Chinese in 2022. With such insights, brands will be able to offer spot-on and tailored services to effectively meet the travelling needs of Chinese consumers.

Meanwhile, Eric Cheng, Vice President, APAC & EMEA of iClick Interactive, and Chompoonuch Atipornpanich, Business Director of V-Click Technology, shared exclusive insights on the companies' Digital Touch Point strategy, capable of creating memorable and highly engaging experiences for consumers. The pair also noted "Revenge Travel" is the latest trend among Chinese tourists, with air ticket bookings for international travels growing by 258% YoY, and Thailand being the top favourite destination, where Chinese tourists spend a whopping average of THB 54,000 per person. Moreover, the pair shared insights on affluent Chinese shoppers with a taste for luxury brands, who would spend around THB 50,000-300,000 per year, along with a case study of how global brands have effectively used digital platforms to attract Chinese spenders and grow their businesses.

The final presentation of the event was delivered by John Lo, General Manager of International Sales of Baidu International, China's biggest search engine, who shared information from a survey looking at latest trends in the Chinese tourism industry which found leisure and relaxation, followed by gaining more knowledge, as the main motivators for Chinese travelers in the future. John Lo also gave an interesting demonstration of Baidu's innovative solution which global brands can use to attract Chinese tourists through Baidu's digital platform.

• ข่าว the Marketing
• ข่าว Generation