Modernform Collabs with Renowned Thai Illustrator Jirayu Koo to Create "The Power of Positivity Series Collection" to Welcome the Breezy and Bright Summer.

Kittipat Nerngchamnong, CEO and President of Modernform Group Plc, stated that Modernform has so far collaborated with various partners to launch new creations that will connect lifestyles of today's generation in various dimensions, ranging from design to technology or even digital assets as reflected in the NFT limited item project where interested parties can bid for a favorite NFT and receive a real piece of furniture from Modernform. "On this occasion, we combine art with function again to create every day's furniture and lifestyle items that will brighten everyone's homes this summer."

As people continue to spend so much time at home under the current situation, home therefore is a place for work, rest, a place to spend free time and do what we love. Modernform is joining hands with Jirayu Koo or Jirayu Kooamornpattana to design furniture and lifestyle items in the Power of Positivity Series Collection. The illustrations, which are created under the concept of "Summer Blooms," brings about color, joy and aliveness to small pieces of furniture that can be moved around to suit daily activities. The design idea is to fill our place of living with liveliness and positivity.

"As soon as I learn about "The Power of Positivity Series" collection, I found that "Nong Klom Klom," which is my signature character, really aligns with furniture and items in the collection as she exudes positive attitude," Jirayu said. "That's why I feel that this collection brings out my individuation even more. In addition, by witnessing my illustrations being transformed from a two-dimension piece on paper or on screen into home furniture that can be actually used, I feel that I am really part of the collection."

The inspiration behind this collection is to embrace summer with "Summer Blooms." The collection is full of colors and delight felt by "Nong Klom Klom" who is surrounded by blooming flowers everywhere. Being the main character in this collection, she exudes positive energy and enlivens the surrounding space. No matter how hot the weather is, we are ready to welcome the situation.

The Power of Positivity Series Collection is designed by matching colors in order to express their aliveness. Putting a piece of furniture in this collection in a bland space may brighten the place. For living space which is already quite colorful, the furniture will make it even more fulfilling. The freehand drawing technique similar to the use of a paint brush is used in this collection, which makes the patterns feel relaxed and natural similar to the way our hands naturally move. The patterns are illustrated on furniture and small lifestyle items such as cushion, large pillow, blanket and side table, all of which are easy to move around in order to reflect mood changes each day. Underling the concept of "Small Change, Big Happiness," the entire collection is ideal to re-create and re-freshen a working corner or a corner to enjoy morning coffee.

Come to witness furniture and lifestyle items in "The Power of Positivity Series" Collection under the "Summer Blooms" concept at Modernform Srinakarin, Modernform Ploenchit Q House Building and Modernform CDC; and online at www.modernform.co.th; Facebook at Modern Furniture; and Line @ Modernform Furniture. For more information, please contact 0-2094-9999.

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