PRAVANA, the Fastest - Growing Global Salon Professional Hair Care Brand From USA Together with WORLD CLASS GROUP Launching 12 “PRAVANA PREFERRED” Salons. Flying 2 Renowned Hair Stylists to Bangkok for Special Hair Coloring Show and Hands-on Training

Pravana is a global salon professional hair care brand hailed as one of the fastest growing hair color companies in the nation. Founded by 30-year industry veteran Steve Goddard, Pravana brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time. The brand's core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through carefully curated, innovative hair care and color products that are formulated from only the best, and most natural ingredients available to the beauty industry.

The "Bangkok, the City of Colors" party presented a special hair-coloring show from 2 renowned hair stylists, Mr.Neal Malek, the 1st place winner from PRAVANA 2016 SHOW US YOUR VIVIDS CONTEST and Ms. Melody Larissa, the 1st place winner from PRAVANA 2019 SHOW US YOUR VIVIDS CONTEST (Chromasilk) in which honor guests were granted chances to see up-close and exchanging ideas with stylists. Also, the launch of 12 certified salons recognized by "PRAVANA PREFERRED" which set a new standard for customers' trustworthy.

It is an honor to welcome Mr. Jason Briggs, Senior Director of International Sales, top tier executives from Henkel Beauty Hair Care Professional. Mr.Briggs stated that "as a representative from Henkel, I feel glad and thankful for warm welcome Thai customers had been given to PRAVANA. WORLD CLASS GROUP, our sole distributor in Thailand, plays a major role for this success. Pravana's philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible and eco-conscious approach, which includes biodegradable packaging, natural, non- harmful ingredients. Pravana's philanthropic endeavors include a commitment to City of Hope, Beauty Changes Lives and more.

Demand for hair coloring in Thailand is escalating in recent years. Customers have been seeking for personal styles in order to serve their individuality and be themselves. Regarded as one of the most influential beauty brands in digital media, Pravana curates the latest in beauty trends, continuously cultivating never-before-seen, inspirational techniques for our special customers. Thus, we presented a new standard PRAVANA PREFERRED which will be granted to a certified salon under PRAVANA's standard for customers' best hair coloring experience. I am sincerely thankful for your trust in PRAVANA. I promise that we will never stop to empower stylists by providing superior products at an unprecedented value that will enhance their professional and personal lives."

Mrs. Lalana Lertsmitivanta World Class Group' s managing director also stated that for this BANGKOK, THE CITY OF COLORS BY "PRAVANA" event, "we were honored to welcome a large number of celebrities in the industry both familiar faces and new comers for example, Dr.Somsak Chalachol, Khun Bussaba Premcharoen, Khun Loukkade Metinee, Khun Kai Sompohn from The lounge salon, Khun Pode, Khun Pok Chelsea. Our company, World Class Group, has staged a fashion show to exhibit the deep-meaning art of haircoloring which inspired people all over the world and also a show from Mr.Neal Malek and Ms. Melody Larissa using world class product from PRAVANA. World Class Group would like to thank you our honored customers and salons for giving PRAVANA opportunities to be a part of your lives. We expected that PRAVANA will be the top of mind brand among Thai customers' hearts as we already are in the United States of America. This party showed a massive improvement of the hair industry in Thailand and allowed hair stylists from all over the country to mingle professionally. Apart from PRAVANA PREFERRED recognition, we introduced you "PRAVANA FLY" program in which nominated stylists will get chances to practice with professionals at Academy of Hair by Henkel Beauty Care Professional in USA."

Mr. Neal Malek, the winner from PRAVANA 2016 SHOW US YOUR VIVIDS CONTEST, expressed that "I am glad to be a part of this big event. I had so much fun in doing the show. It felt like we were exchanging ideas from our own experiences. In my opinion, Thailand is the leading country in hair coloring industry in Southeast Asia region. I am looking forward to coming back to Thailand already and I hope I will get to meet everyone through Pravana again in Thailand or USA."

Ms. Melody Larissa, the winner from PRAVANA SHOW US YOUR VIVIDS 2019 CHROMASILK, affirmed the advantages of PRAVANA FLY that "PRAVANA FLY program gives opportunity to competence hair stylists to explore more of hair coloring process at our headquarter in Los Angeles. Of course, Pravana products are already one of the best; however, specialized techniques are also vital part for the best solution. With PRAVANA FLY, competence hair stylists will be able to work side by side with other professionals. It is a pleasure for me to be a part of this and of course, I hope to meet everyone and having fun together again through PRAVANA FLY program"

Senpom Salon, one of the twelve "PRAVANA PREFERRED" said that "We have been using Pravana products for several years and we get impressive feedback from our customers especially for the color and durability. We feel honored to be certified as PRAVANA PREFERRED salon. We will work harder and improve our ability with PRAVANA".

And lastly, the "BANGKOK, THE CITY OF COLORS BY PRAVANA" of the year 2019 has finally come to an end with warm hearts from attendees and a promise to set a footprint of Thai hair coloring industry in the world.

It is very pleased to announce 12 certified "PRAVANA PREFERRED" salons in Bangkok and proximity area and there will be more certified salons in other region soon. Keep connect with us for more activities and updates at www.pravanathailand.com/ , Facebook: www.facebook.com/PravanaThailand/ , Instagram:@PRAVANATHAILAND

• ข่าว City of Hope