Lenovo Grabs Spot on Interbrand’s Best Global Brands Report For the first time, Lenovo makes list at 100

          In a clear recognition of the consistent growth of its business and its steady emergence as a global brand across the technology spectrum, Lenovo was today named as one of Interbrand's Best Global Brands of 2015. Lenovo joins the prestigious list at number 100, and is one of several strong new entrants – including Lego and PayPal. 
          According to Interbrand, its 16th annual Best Global Brands report identifies the 100 most valuable global brands by analyzing the many ways a brand benefits an organization -- from delivering on customer expectations to driving economic value.
          Lenovo, which has become a the clear leader in global PCs (more than 20% share), a top 3 tablet and server maker, and a top 5 global smartphone company, secured its spot in a year during which the company launched a new brand campaign ("Never Stand Still"); redesigned its logo to create a digital-first, social-first visual identity; and unveiled a series of new products and global marketing campaigns to reflect the breadth of its now $46b annual company.
          This year's ranking does not include the additional brand value added by recent acquisitions of the IBM System X server businesses or Motorola Mobility, both of which are likely to strengthen and broaden Lenovo's brand power over time.