PureCircle Presents its Exciting New Innovations in FIA 2015 Bangkok

01 Sep 2015
PureCircle, the world's leading producer and supplier of high quality stevia products, will be presented a new line of stevia ingredients at the 2015 Food Ingredient Asia that delivers taste innovation surpassing other options available. PureCircle Matrix Solutions is a new family of stevia ingredients that have been optimized for specific category applications and performs more similarly to sugar enabling deeper calorie reductions.

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The PureCircle Matrix Solutions family includes new stevia ingredient Sigma-T which tailor-made for Tea category, an ingredient with a clean sweetness profile, reduced astringency and bitterness and a sweet aftertaste that performs parity to sugar at mid-level sugar reductions. It joins the first product in the Matrix Solutions Family, Sigma-D, a dairy specific ingredient with a clean sweetness profile and preference to Reb A on key attributes, such as bitterness and licorice aftertaste. It has enabled customers to achieve no sugar added solutions with natural-origin, zero calorie sweeteners for the first time and was launched at Health Ingredients Europe in December 2014.

Sigma-D is also one of the new stevia ingredient from Matrix Solution which developed by the PureCircle Global R&D Team specifically for dairy formulations and it performs closer to sugar in taste applications. It has a clean sweetness profile, with reduced sweetness linger and licorice aftertaste. Products using Sigma-D can reach an 80 percent sugar reduction or go sugar free.

During the conference, PureCircle will demonstrate how to achieve the correct stevia composition and obtain the proper formulations for different products by adopting the PureCircle Stevia 3.0(TM) approach. This customizable approach helps to meet diverse demands for formulation optimization, provides cost savings and helps achieve greater calorie reduction.

To know more about PureCircle's innovative new products; Stevia 3.0(TM) patent technology and taste the latest advancements within stevia products, please visit us at Stand D37 FIA Bangkok.

About PureCircle

PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweet. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was incorporated into PureCircle Limited in 2007. PureCircle's shares are traded on the LSE AIM index. For more information, visit: www.purecircle.com.

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