Huawei Receives Interbrand’s Top 100 Best Global Brand Award

“Huawei is honored to receive this acknowledgement from Interbrand,” said Mr. William Xu, Huawei’s Chief Strategy Marketing Officer. “Huawei’s brand is built on our customers’ trust, by creating value for our customers and helping them succeed. People recognize the Huawei brand for the collective value it holds that is created by our employees, products and services, and it is this that we will continue to focus on as we work to build the Huawei brand globally.”

Mr. Jez Frampton, Interbrand’s Global Chief Executive Officer, presented the Best Global Brands award to Huawei, and said, “We’ve been waiting many years for a Chinese company to make the list. Congratulations to Huawei on becoming the first to debut on the 2014 Top 100 Best Global Brands list.”Interbrand’s Top 100 Best Global Brands list is the benchmark by which the world’s most valuable brands are measured. As Interbrand primarily evaluates a brand’s global influence, it must meet two basic requirements to be eligible for the list: earn at least one-third of its profits and win customer recognition from overseas markets.

Upon receiving the award, Mr. Xu said, “For the past 27 years, Huawei has consistently remained customer-centric – meeting customers’ needs, creating customer value, and helping customers achieve success. In the carrier, enterprise, and consumer markets, Huawei has always adopted a customer-centric attitude to keep up with customer demand. It is specifically because of customer centricity that Huawei has won the trust of its global customers. Currently, Huawei provides products, technologies, and solutions to 45 of the world’s top 50 operators. The company is also promoting 4G adoption and leading the effort to set 5G standards in order to increase the speed of the industry’s growth and maturation. The company ranked among the top three smartphone manufacturers for 2013 in terms of sales, with high-spec models such as Ascend P7, Ascend Mate7 and Honor 6, attracting more and more users. In the enterprise market, Huawei is also gaining the trust of an increasing number of partners and customers worldwide.”

“Huawei’s brand has evolved over the course of its global expansion. In its early years, Huawei directly competed with multinationals in its home market. Since then the company has relied on three key factors for survival: long-term R&D investment, continuous technological innovation, and active competition in the global market. At present, Huawei is operating in more than 170 countries and regions, with 65% of its revenue coming from outside China. The company has a global R&D system with 28 joint innovation centers established in cooperation with customers and 16 research centers making innovative breakthroughs in various technological domains. Over the past decade, the company invested a total of USD25 billion in R&D. Employing 150,000 staff from over 150 countries worldwide, Huawei now serves one-third of the world’s population. Through investing in and serving the local communities where it operates, Huawei’s brand has taken root in the global market,” Mr. Xu added.

“Only great vision can build a great brand. Huawei is dedicated to becoming an enabler of digital logistics and building a better connected world in cooperation with industry partners,” said Mr. Xu during the conclusion of his speech. “With technology transformations – from telephone switches to broadband networks, from fixed networks to mobile networks, from voice to video, and from devices to clouds – Huawei has consistently made every effort to pursue its vision of becoming an enabler of digital logistics systems. Together with partners, Huawei aims to build a better connected world to provide affordable, ubiquitous broadband connectivity for everyone and boost agile innovations to the next level. Leveraging advanced ICT technologies, Huawei is committed to driving social progress and building a better connected world that delivers full connectivity between people and people, between people and things, and between things and things.”For more information, please visit Huawei online: www.huawei.com or follow us on:http://www.linkedin.com/company/Huaweihttp://www.twitter.com/Huaweihttp://www.facebook.com/Huaweihttp://www.google.com/+Huaweihttp://www.youtube.com/Huawei

• ข่าว Interbrand