ManpowerGroup Spreads Its Wings to Provide Domestic and Overseas Services by Targeting Another 30% in Growth before the AEC and Particularly Proud of 2013’s Performance Growth of over 3,500 Million Baht That Propelled ManpowerGroup into Becoming This Year

Mr. Simon Matthews, Country Manager for Thailand, Middle-East and Vietnam, stated that awareness in labor and vocational fields during the previous year was rather high, particularly for operation-level laborers requiring higher occupational security due to the upcoming launching of the AEC which will trigger domestic labor movement. Laborers need more confidence from labor innovation consultants such as “ManpowerGroup”. Consequently, our performance in 2013 soared to over 3,500 Million baht, a growth of more than 30% from the previous year’s performance. Another factor behind this growth was our operational policies which were ready with secure planning for over the past three years and this is what has allowed us to become a comprehensive labor innovation consultant.

“In both job procurement, connections between laborers and agencies, serving as a consultation hub for both public and private labor agencies, job placement sources with access to target groups, preparations for students newly entering the labor market, placement of prepared and able personnel before transfer to domestic and foreign agencies with plans and policies in offering more work roles in IT technology and innovations such as applications, smart phone accessibility, social networks and many other services supporting the demands of agencies, organizations and all levels of labor, ManpowerGroup is a professional labor innovation manager”.

Mr. Simon furtheradded that, according toManpowerGroup’s labor ratio divisions, 99% of laborers work in Thailand while the remainder is composed of Thais and foreigners exported to work overseas by us. Therefore, the Company’s vision for this year is to move forward and outline aggressive policies for expanding labor bases and making plans to handle changes. This requires all sections of Manpower to move ahead and develop with more plans than simply moving with market waves without being held back by old frameworks. Most importantly in this year, we want to focus on one-stop labor imports and exports. We have been granted licensing to legally send workers abroad to work. In terms of importing foreign labor to work in Thailand, a field we have been experimenting with for some time, we have received good responses, e.g. from IT technology laborers and engineers. Furthermore, we have raised our flags in readiness for the AEC so we can expand to Indochina, Laos and Myanmar.

Therefore, we plan to prepare our internal and external management processes for this year and we have invested in an ingenious recruitment system that will effectively and immediately meet customer needs to ensure good results and advantages that will definitely allow “ManpowerGroup” to grow in line with this year’s target of no less than 30%.

Mr. Wanchai Priboonbaramee, Director of Finance and HR, ManpowerGroup, reported that ManpowerGroup has enjoyed continually good growth for over four years. Obviously, the high overall performance of 2013 at more than 3,500 million baht grew from the previous year’s performance of over 30%. This year, we believe the labor market trends will be market-aware during the second half of the year because various business sectors and the public sector are balanced in the first and second quarters. However, we are certain there will be adjustments and increases in personnel to build secure operation bases for handling changes during the third and fourth quarters of 2014 which will carry over into 2015. This is noticeable in hypermarket groups, service businesses and the automobile industry, which have to move forward in the later part of the year. Moreover, “ManpowerGroup” has business expansion called Borderless Talent Solutions or BTS, which involves the import and export of skilled labor. Samples of zones where we have networks can be found inin Japan, China and Singapore.

“Therefore, in ManpowerGroup’s overall work plans, we have set policy for central administrators to strengthen networks and prepare to handle labor transfers, especially in international law, for the ultimate benefit of laborers and agencies overseen by Manpower. Our work today has changed in that we want to be a consultant, a friend and a partner with customers so ManpowerGroup and its customers can advance forward together. In working, we have clearly and systematically placed teams to drive our marketing work with business groups working in the area of organizations and departments procuring operating personnel with expertise in seeking operation-level laborers (labor) such as electronic industry factories and automobile industry, etc. The second part involves semi-skilled labor such as call center staff, IT support, PC and sales employees. The third part is composed of professional labor to the executive-level. We have experts in procuring and selecting personnel in line with the needs of various agencies and companies for regular employees, mid-level executives and high-ranking executives. Therefore, ManpowerGroup’s current solutions meet all customer needs. Not only does ManpowerGroup outline work standards, but we also are part of managing the efficiency of personnel and save our customer’s time and expenses” summarized Mr. Wanchai.

Miss Suthida Kanjanakantikul, Marketing Manager, ManpowerGroup, reported that we progressed in line with our work plans this year and became a leader in the labor innovation business. We created a leading organization by driving the organization outside the box and made strategic marketing plans. Therefore, we laid out the 360-degree Business Intelligence strategy for this year to work effectively and reach our overall capacity with coverage in all areas. We believe this system will effectively push from inside the agency to the outside and leap beyond current and future labor market changes. This strategy will also enable us to successfully lead our customers to success. In making marketing plans, we continue to set ratios for accessing target groups with activities mainly promoting accessible service provision, public relations and advertising activities at 30%, 20% and 30% of the marketing budget, respectively.Moreover, we also increased the budget for using social networks by over 20% this year in order to access target groups with better coverage.

“In modifying work plans and accessing Thailand’s true labor problems and needs, we studied and gained understanding of the market and customers through surveys, researches and studies on demands in order to adjust our work accordingly. In the research findings of 2013, we studied overall demands and wages according to market currents, including “salary and benefits” for groups with clear growth in terms of salaries and benefits such as finance and accounting, engineering, IT, transportation and logistics, especially from mid-level executives and up to persons with special expertise”, Miss Suthida left in closing.

• ข่าว ManpowerGroup