Bangkok--1 Aug--Philips Electronics
Amsterdam, The Netherlands – Royal Philips Electronics (NYSE:PHG, AEX:PHI) announced today Philips was one of the ten fastest-growing brands in terms of total brand value in the 2007 ranking of the top-100 global brands as compiled by leading brand consultant Interbrand. In this year’s ranking, the total estimated value* of the Philips brand increased by 15% to USD 7.7 billion, from USD 6.7 billion in 2006. Following this fourth consecutive increase in brand value in the annual Interbrand ranking, Philips is now ranked the 42nd most valuable brand in the world, compared with place 48 last year.
Andrea Ragnetti, Philips' Chief Marketing Officer and member of the Board of Management, said "we are very proud that this year we increased for the fourth time in a row our ranking in the Interbrand top-100. This achievement is further proof that our commitment to delivering products and solutions to consumers and professionals that are easy to experience, advanced and designed around the customer is successfully working, with our brand promise "sense and simplicity" as an effective brand carrier."
Dr. Jurgen Hausler, CEO Interbrand Zintzmeyer & Lux, said that "again the Philips brand value shows an impressive growth rate. The 15% increase in value not only reflects that investments in the brand paid off, but it also reveals that the brand's core messages resonate with customers. Philips not only talks about simplicity; it lives simplicity - through its focus on core activities and efficient operations Philips managed to simplify the organization and reduce costs, and through its focus on customers and their needs the brand signals that it makes a true effort to stay attractive for customers. We at Interbrand are confident that the brand is well positioned to reap the benefits of future opportunities."
In 2004, when Philips launched its "sense and simplicity" brand campaign, Philips was ranked 65th in the Interbrand top-100 of most valuable brands, with a total brand value of USD 4.4 billion. In 2005, Philips took the 53rd position in the ranking with a total brand value of EUR 5.9 billion.
Information on Interbrand's top-100 global brands is available at: www.interbrand.com
More information and news about Philips is available at www.philips.com/newscenter and www.simplicityhub.philips.com
Philips' image library is available at www.newscenter.philips.com/photolibrary.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 125,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.
Philips "sense and simplicity"
Philips launched its brand promise, "sense and simplicity" in 2004 as an integral part of its efforts to become a market-driven company. For Philips, "sense and simplicity" sets the criteria against which Philips gauges everything it does and makes. It ensures the Philips’ mission to improve the quality of people’s lives through the timely introduction of meaningful technological innovations that are guided by three principles– designed around people's unique needs, easy to experience and advanced. Philips also took a step further to live up to "sense and simplicity" as a company, applying this promise to internal processing, the way the company works with customers and suppliers – open and transparent, approachable and easy to do business with – to the way employees work and to the products and services it brings to market.
Brand valuation by Interbrand Zintzmeyer & Lux
For further information, please contact:
Arent Jan Hesselink
Philips Corporate Communications
Tel: +31 20 5977415
Email: [email protected]
Or
Vilai Punpocha
Philips Thailand Brand Management and Corporate Communications
Tel 02-6143333 ext 3487
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