Bangkok--Mar 24--PC & Associates Consulting
MAX 2005 highlights FLASH LITE and BREEZE as Macromedia lays down upcoming strategies in the region
Where Flash was once the secret weapon of web designers and developers, now Macromedia (Nasdaq: MACR), the software powerhouse is aiming to grow its market beyond the web to target the mobile devices market and enterprises.
The Macromedia Max 2005 Conference, held from March 9 to 10 in Singapore, saw Macromedia sending a definite message that Flash is set to become ubiquitous with its entry into the mobile devices arena while Breeze will see increased adoption in enterprise, government and education sectors.
Flash Lite, specifically designed for mobile phones so consumers can benefit from the power of rich interactive Flash experiences, sets the stage for Macromedia to go beyond its traditional markets and into the creative hands of mobile application developers.
According to Bill Perry, Developer Support and Content Manager for Mobile and Devices, Macromedia, Macromedia is confident that it can successfuly establish its foothold amongst mobile devices.
“We at Macromedia take mobile content seriously and with Flash Lite, we hope to see the end of static mobile content,” Perry said.
“Macromedia Flash Lite is the next big wave in wireless communications; the advent of engaging Flash content and applications on mobile devices,” he added.
With some one million professional web developers and designers using Macromedia products, the community has the bandwidth and know-how to meet the fast-growing demand for compelling mobile content.
Furthermore, Macromedia’s licensing deals with leading mobile phone manufacturers, including Samsung and Nokia lends weight to the company’s claim that the adoption of Flash Lite is expected to grow exponentially throughout this year.
Currently, there are about 25.9 million devices including mobile phones, PDAs, educational toys and other digital devices using Flash already shipped worldwide.
Macromedia is also keen to work with consumer electronic devices, mobile phones and other portable device manufacturers in Thailand to bring the Flash experience to the end consumers.
Another two of its major drives spearheading the enterprise market involves the proliferation of Macromedia Breeze and Macromedia Web Publishing System.
The Web Publishing System is a newly launched solution encompassing a complete, scalable web content management solution that empowers businesses to collaborate, manage, and publish to websites within a centrally controlled, standards-based environment.
“Web Publishing System customers like the Singapore Mass Rapid Transit (SMRT) and as well as the University of Philippines are leveraging its ease of use for its non-IT staff to quickly update their intranet, extranet and internet,” said Ng Yew Hwee, Director – Macromedia South Asia.
Then there’s Breeze, the rapid elearning and training solution which allows you to communicate, collaborate and train online with ease. According to Ng, Breeze was designed with the less technically inclined professionals in mind.
“We have achieved great success with this product as it allows all skill levels to achieve powerful results in hours using the familiar PowerPoint application and sharing information over the Internet in the Macromedia Flash format,” he said adding that Breeze is the fastest growing single product in Macromedia history.
Breeze includes everything needed to create, manage, deliver, and track rich communications. Currently, major users of Breeze in Thailand include Electric General Authority of Thailand and Mahidol University.
The Macromedia MAX 2005 Conference is an annual event in the region. Targeted at the South East Asian market, this year saw a turn out of some 250 over designers and developers from businesses and academia. Speakers included partners from Taiwan and India, as well as top Macromedia speakers from the U.S.
ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.
Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.
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