Nestle Ice Cream Launches a New Food Service Segment to Deliver Indulgent After-Meal Sweet Treats to Thai Consumers

According to KResearch, the restaurant industry is projected to grow by 4.6% in 2025, reaching a value of 657 billion baht. Nestle Ice Cream sees a significant opportunity to introduce products that elevate the dining experience for Thai consumers, who often enjoy concluding their meals with a sweet and refreshing treat.

"As one of the biggest players in Thailand's ice cream industry, we understand that the dining experience doesn't end with the main course," said Montha Khongkrurphan, Business Executive Officer of the Ice Cream Business at Nestle (Thai) Ltd. "Thai consumers value the finishing touch of a sweet, satisfying dessert. Our entry into the food service segment allows us to deliver our delicious, high-quality ice cream - under beloved brands - directly to their favourite restaurants, offering a delightful way to indulge after a meal. Meanwhile, our restaurant partners can benefit from the operational convenience of our ice cream cups, making it easy to serve a consistently portioned and perfectly sized treat."

"Additionally, the wide variety of flavours available appeals to consumers of all ages, ensuring there is something for everyone - from classic favourites to healthier options. Nestle Ice Cream's strong branding also instils trust and recognition, attracting customers who are familiar with and fond of the brand."

The new product range features seven popular flavours loved by Thai consumers: MILO, KITKAT, OREO, Nestea Thai Tea, La Frutta Yogurt Strawberry, Nestle Coconut Milk, and Nestle Choc Chip. Each variety is distinguished by a distinctive gold Nestle Ice Cream logo, setting this range apart from the core offerings and showcasing the brand's expertise as a leader in the ice cream industry.

Catering to different consumer preferences, the new product line offers both healthier and indulgent options, from the light and refreshing La Frutta Yogurt Strawberry flavour, with just 80 kcal per serving, to other indulgent varieties capped at 120 kcal. This reflects Nestle's commitment to balanced diet, emphasizing both the right variety and portion control. Furthermore, in alignment with Nestle's 'Good for the Planet' strategy, the packaging is made from designed-for-recycling paper, reinforcing the brand's commitment to sustainability.

Nestle Ice Cream food service cups are now available at select restaurants in Bangkok, with plans to expand to major cities in the near future.