NEO Corporate Partners with Walailak University to Drive Research to Market, Innovating FMCG Products for Every Lifestyle

Miss Nitchamon Thakolsri, Deputy Chief Executive Officer of Business Innovation at NEO Corporate Public Company Limited, said "Today's consumers have increasingly diverse needs, driven by evolving behaviors across different life stages and further influenced by social and technological factors such as a growing focus on health and a demand for personalized products. As a Segment Creator, NEO continues to place priority on research and development. Accordingly, our collaboration with Walailak University, with its expertise in research and technology, will support the development of products that improve quality of life in various areas, particularly for the elderly. We will also focus on developing advanced packaging and material technologies and ways to reduce production costs through new technologies. We are also exploring environmentally friendly operational processes, including efficient waste management solutions that maximize the value of agricultural and industrial waste materials. Furthermore, this partnership will provide students and researchers with valuable real-world learning experiences within the industrial sector."

"This partnership represents another key milestone for NEO, strengthening its 'Innovation-led Premiumization' strategy to develop products that break into new market segments by connecting research directly to the creation of valuable, eco-friendly products. NEO aims to launch at least 100 new Stock Keeping Units (SKUs) annually, catering to the diverse needs of consumers across all age groups and lifestyles. This initiative supports NEO's vision of becoming an FMCG leader that uplifts the essentials for everyday betterment, while simultaneously adhering to ESG principles to drive sustainable growth," Miss Nitchamon concluded.

Professor Dr. Sombat Thamrongthanyawong, President of Walailak University, commented, "This partnership with NEO is perfectly aligned with Walailak University's ambition to be a world-class institution, especially in innovation and advanced technology. We actively promote and support research that delivers both commercial and social benefits. Our aim is to be among the top five Thai universities renowned for research excellence and to rank within the 1001-1200 range globally by 2027. This collaboration not only propels the university towards its goals but also offers invaluable opportunities for our students and faculty to collaborate with industry leaders, enhancing their research capabilities and fostering the development of knowledge on a global scale. In recognition of NEO's sustained support for research funding at Walailak University, which has fostered enduring knowledge creation, we are pleased to present the 'Excellence in Sustainable Research Collaboration Award' to NEO, marking the first private sector company to receive this prestigious award from Walailak University."

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